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How to make a good content calendar
An effective strategy is essential to run an effective website; if you are using Content Marketing (which is essential in anyways way) for your website, a content calendar is your need because it helps organize your strategies. Before moving forward, let’s first talk about what a content calendar is. What is a Content Calendar? A…
Best practices for crisis management
Crisis doesn’t come with invitations. They are often sudden, and believe it or not, and every organization faces it once. So this is why having fundamental crisis management is really important. For example, Covid19 was a kind of crisis where every organization felt a lack of supply chain or other resources. In these situations, we…
Why understanding the Target Audiences is Important for Small Businesses?
Various business owners have amazing plans for their business but lack them only because they don’t have any Idea about Target Audience. No matter If you run a new startup, or a well-established business knowing who your targeted audience is, so essential. When it comes to new businesses mostly people mistake, calling “everyone” their targeted…
Buyer’s journey and its importance
When you hear the word buyer’s journey, what is the first thing that pops up in your mind? Well, when I heard the term buyer’s journey for the first time, I thought that its related to the customer’s journey, but where is the customer going? Well now I know what the term means and today…
Best practices for SEM
We have already covered the topic of search engine optimization (SEO), which means optimizing your website in such a manner that maximum traffic reaches your website. But we will not talk about SEO as we have already discussed all the what’s, why’s and how’s. Today, we will be covering Search engine marketing (SEM). It is a term…
Complete guide on competitor analysis
Competition is necessary. Now many people would agree and disagree with me on this. To edit my statement, healthy competition is necessary. Competition motivates you to move forward and be the best. This blog will help you to get you the Complete guide on competitor analysis. In this virtual world, everything has a copy. Even…
What is owned, earned, and paid media?
If you are new in the marketing agency and have no idea about what owned, earned, and paid media are? You are going to face big issues in making your name there. It is worth spending time learning them as they make your marketing unique and more efficient. They all work together, but first…
What is Media buying & tips to become a pro
Media buyers are an essential part of the affiliate ecosystem, but the roles of these individuals and businesses are not always clear. While it doesn’t own or operate any platforms, it can help marketers and advertisers engage with their consumers and convert them into paying customers. However, to be a competent media marketer, you need…
What is programmatic advertising, and how can it be a game-changer for entrepreneurs?
In this vast era of the digital world, programmatic advertising is a hot and trending topic. Thought leaders, marketers, advertisers, and business owners praise the benefits of programmatic advertising and why it can be a catalyst for revitalizing the industry. However, many people are still confused about programmatic advertising, even if it has evolved from…
Why is the Google search console the silver bullet for organic traffic?
Google Search Console is an open and free software that allows users to monitor their website traffic, analyze keyword performance, troubleshoot problems, and receive Google notifications about their website. It provides information on how a site is doing well in organic search, as well as recommendations on how to improve the site’s ranking in the…
5 mistakes marketers should avoid
Marketing is an ever changing place. With the advancement in marketing styles and techniques, it is difficult to keep up with all the trends. The change in the marketplace is fast, since the market is directly connected to the audience and you never know when people might change their mind regarding a product or service….
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