Introduction: The hospitality industry is aggressive, with lodges vying for visibility and guest loyalty. Online travel businesses (OTAs) dominate the booking landscape and demand…
Introduction Direct bookings are a lifeline for hotels, presenting more income margins and fostering higher guest relationships. However, with the dominance of OTAs (online…
Introduction In the fast-evolving hospitality industry, digital marketing for the hospitality industry has emerged as imperative for growth. As travellers and clients increasingly rely…
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