Content development is an important component of inbound marketing since it allows your audience to get to know you. Your next prospective consumer will only be familiar with you as an online identity. As a result, you’ll want to seize any opportunity to establish yourself as an expert in your field. Providing your audience with fresh, insightful content is an effective way to accomplish this. Now that we’ve discussed why creating new content is so crucial; let’s work on 10 fail-safe strategies to generate new content ideas. There’s a lot to get through, so let’s get started!
1. Group topics together.
Coming up with a topic under pressure can be difficult, and the relief you feel when you come up with anything may be enough to cause you to take a break for the day. Try extending your brainstorming session and coming up with several ideas at once. Batching comparable jobs together is a time-tested productivity strategy. It can help you focus and reduce multitasking. Furthermore, you can improve the development of themes in your content, which will likely be useful in keeping readers engaged.
2. Examine Social Media
Social media could provide an ongoing source of topic ideas. Because Americans spend roughly two hours daily on social media, their followers will likely be online discussing what they’re currently interested in. You can jumpstart your content idea generation by doing some virtual eavesdropping. To begin, look at what’s popular among your present followers. Take note of the questions they ask and the things they are interested in, but don’t stop there. Allow yourself to fall into a rabbit hole instead. Who are your fans’ favorite individuals and brands, and what hashtags do they use? You can use all of this information to create new content in the future.
3. Go Over Your Blog Comments
Engaging your readers in the comments section is a great approach to creating a relationship with them. You can, however, look through the comments to generate new ideas. Your readers are almost certainly from different corners of the world and have had very diverse life experiences than you. As a result, people may leave unique insights and opinions concerning the subject matter of your piece. They might even ask you questions you can address in future blog pieces.
4. Hold Interviews
Interviews with experts in your area can help you produce content for your blog or social media platforms in various ways. A single interview can provide content for your content calendar for a week or two. First and foremost, the material lends itself to multitasking. You can, of course, publish the interview as a blog post. You could, however, film some videos and distribute brief highlight snippets. Also, because your audiences are likely to overlap, you may get new followers from your guest. You may try making a few social media graphics that are easily shared for the interviewee to put on their networks.
5. Examine Competitor Websites
Your competitors’ websites could be a treasure of content ideas. After all, they’re aiming for the same demographic as you! Of course, you can start with their blog to see if they’ve addressed any issues you haven’t considered. Suppose you come across ideas in this manner and attempt to outdo them by writing longer and more in-depth content (otherwise known as the Skyscraper Technique). Take care, though, not to plagiarise. There’s nothing wrong with drawing inspiration from their substance, but make sure your words are your own. Then, proceed to the comment sections. Your competition’s readers, like your own, are probably asking insightful questions and contributing ideas you can use as a springboard.
6. Search Suggestions from Google
Google may provide some excellent suggestions for your next topic. Because you don’t need to supply much information, this method might be beneficial. Furthermore, the suggestions you receive will be relevant and generally optimized because they are based on actual searches. Begin by entering into a broad concept or perhaps just your niche. You’ll be given a list of possible themes. You should check out of your Google account first or use a private browsing tab to ensure that your previous search history does not influence the results.
7. Align Your Brand with Current Events
Keep an eye out for events that may be relevant to your brand. While your target audience may be uninterested in the event, a clever and relevant tie-in could capitalise on hot searches and hashtags. Because they are shorter and more at the moment, this can be an effective tactic for social media posts. Remember that while this method can be a lot of fun, you’ll want to be careful not to associate your brand with anything too controversial.
8. Conduct Product Reviews
Even if you don’t sell anything, you can still evaluate goods that your followers might find useful. Product reviews are another useful type of information. You can quickly tweet some praise, making care to tag the relevant company. Reviews are also well-suited to video, as you can demonstrate the goods and “humanise” your company. Begin by considering what you use daily and whether they might be valuable to your target audience. For example, if you’re a culinary blogger, you might not think a scented candle is relevant to your expertise. If, on the other hand, you swear by it to get rid of lingering food odours in your flat, your readers will likely appreciate the tip.
9. Share Personal Experiences
It’s improbable that you’re the only one producing material in your niche. Your audience is interested in you because they like you. They’re likely to be interested in learning more about your accomplishments and disappointments. These stories may inspire or make you more relatable to your readers. Best of all, no research is required because you’re drawing on your own experience.
10. Gather Inspiration from Industry Newsletters
Whatever your niche, you can be sure there are a few reputable newsletters dedicated to it. These journals will likely include up-to-date information on issues your readers will be interested in.
One of the more challenging aspects of having an internet business is constantly coming up with new content ideas. However, it has the potential to be profitable. Apart from increased traffic and income, content development is how you build a community and engage with your customers. This piece offered five tips to help you generate new content ideas. You may begin by browsing over your blog comments and searching for ways to update or repurpose previous content. Don’t forget to keep up with current events in your field by reading conference agendas and learning about new product developments. If you’re still stuck, you could try using a topic generator.