Google’s algorithm updates are part of the company’s continual efforts to improve the user search experience.
Google’s helpful content upgrade hampered many bloggers’ and content producers’ regular content marketing activities.
Many designers weren’t ready for this move and rapidly watched their websites fall in search results.
As a marketing consultant who later became a product manager, I did not pay much attention to Google upgrades, but I had to keep up with them.
THE SIGNIFICANCE OF FUNDAMENTAL PRINCIPLES
Before we get into the specifics of what you can and should do to keep ahead of algorithm upgrades and prevent your website from unexpected loss of organic traffic, you must understand one principle:
Most key SEO concepts stay unchanged and are mainly unaffected by algorithm tweaks.
If you have followed the best SEO strategies, you should be all right in general. Most algorithm adjustments will not negatively influence your site’s visibility, search ranks, or organic visitors.
HERE’S HOW TO KEEP UP WITH GOOGLE’S ALGORITHM UPDATES
- Examine Top-Tier Media to Keep Ahead of Competitors
Regularly, you should visit top-tier sites that are among the greatest blogs for search engine analysis information.
I constantly check to see what’s going on:
Google Search Engine Land (SEL)
Every month, they produce around 135 pieces with new content.
Journal of Search Engines
This blog keeps you up to speed on all things SEO and content marketing in general.
Roundtable Discussion on Search Engines (SEJ)
This SEO news website posts 5-6 articles every day.
- Let Google Alerts do the Heavy Lifting for You.
You can’t keep up with every single update by reading the news in relevant media.
You may also be clever and use Google Alerts to watch the web and notify you anytime algorithm modifications are mentioned online. I just created a Google Alert to keep track of Google’s changes.
- Produce High-Quality, Relevant Material.
There is no substitute for high-quality information. Many search engine algorithm improvements are motivated by bad user experience.
However, if your website has unique and useful content that attracts interaction, you will survive the change without suffering significant losses.
One of the most significant characteristics is that your material is relevant to your intended audience and readers. This is critical since unrelated material hurts various engagement measures, such as bounce rate, dwell time, average on-page time, etc.
- Maintain the Accuracy of Your Website’s Information.
You must maintain your website updated with new material and information regularly. As a result, devote some time and effort to developing and maintaining an editorial calendar, and adhere to it as much as possible.
Maintaining a steady flow of fresh material benefits search engines, user engagement, and brand loyalty.
Furthermore, ensure that your website has up-to-date information about your company, including location, hours, and contact information.
- Pay Special Attention to Mobile Users
Mobile traffic is now more significant than desktop traffic. Google’s recent transition to a mobile-first index demonstrates the importance of mobile traffic.
Some algorithm improvements are designed expressly for mobile versions of websites. As a result, ensure that your website is correctly developed for mobile consumers.
- Concentrate on delivering an outstanding user experience.
After the end, the user experience will go down.
If your website provides an excellent user experience, it should be able to mitigate the negative consequences of most algorithm modifications.
User experience is already important in SEO. As more websites begin to prioritize higher-quality content, the user experience will become an even greater priority in the near future.
A good user experience is typically determined by the following:
- Website content quality
- A straightforward navigation method
- A webpage that loads quickly
- A thorough internal connection structure
- A user-friendly and intuitive website design
- Colors and other aesthetic components should be used strategically.
- Technical Difficulties
Technological troubles frequently afflict a website. An algorithm change may prioritize technical concerns, lowering ranks and total traffic.
Among these technological concerns are the following:
- 404 errors and redirections
- A perplexing user journey
- There are issues with the robots.txt file.
- Problems with crawlability
- Website Safety
- Slow loading time
While all of these technical concerns are important and may negatively influence your website’s search engine results, poor loading speed may substantially impact your site’s visibility, rankings, and conversions.
A web page should not take longer than 1-2 seconds to load. Use our free website loading speed test to see how long it takes for your site to load.
- Understand the Google Mindset
First and foremost, you must recognize that Google’s algorithm Updates is not a simple system that can be learned.
It is constantly a work in progress. The algorithm is dynamic.
As a marketing consultant for an international firm, I discovered from a Google executive that the algorithm had around 200 components.
Google considers URL length, linking, domain age, direct traffic, and keywords in subdomains, to name a few.
WHAT MAKES A CORE UPDATE UNIQUE?
These fundamental upgrades are significant partly because Google frequently issues warnings about the details of upcoming changes. These aren’t meant to catch people off guard—one of Google’s primary aims with each update is to provide searchers with the best results. Google stated in the May Core Update that this core update and core updates, in general, are “intended to boost the overall relevance of our search results and make them more helpful and useful for everyone.”
In contrast to daily updates, which mostly improve current parameters, core updates fundamentally alter how Google’s engine perceives signals and factors from the websites that comprise its search results.
It’s vital to realize that no single piece of code constitutes Google’s search algorithm. Instead, numerous algorithms work together to reveal what Google deems to be the best possible results for any given search, and these core adjustments can influence some or all of these pieces.
HOW TO LIMIT RELIANCE ON ORGANIC TRAFFIC
For most websites, free organic traffic from search engines is the most important traffic source. That should not, however, be your sole source.
While the aforementioned techniques will most likely keep you in good graces and safeguard your website from unexpected traffic dips due to algorithm upgrades, lowering reliance on organic traffic should not be overlooked.
Here are a few points given below:
- Develop your presence on various social media platforms. Sites like Twitter, Facebook, Instagram, and Pinterest are fantastic for engaging current and future buyers.
- Maintain an email list of website readers, potential prospects, and existing customers at all times. If you start losing organic traffic due to an algorithm update, you may receive focused traffic by sending customized emails to segmented audiences.
- Improve the conversion rate of your website. You can quadruple your income by doubling your conversion rate – without adding visitors. If your site loses visitors, an increase in conversion rate will help you maintain your income.
Google’s algorithm updates are part of the company’s continual efforts to enhance the search experience for its users.
The ultimate goal is to present people with sites they will enjoy visiting.
Google strives to separate the rotten tomatoes from the good ones so that the search results are as close to the user’s search intent as possible and contain the most useful information.