Many people believe that SEO is all work and no enjoyment. And, yes, there is a lot of labor involved.
Anything that requires you to follow through on a long-time strategy will require serious ongoing efforts. But it doesn’t mean you can’t discover solutions to simplify your SEO.
I’m not trying to diminish the rock stars who have built a career out of SEO skills. We require those individuals. Their expertise is incredibly valuable because SEO is a science that is always evolving as Google and other search engines change their algorithm.
This article will walk you through developing and implementing a successful SEO strategy.
What exactly is an SEO strategy?
An SEO strategy is a plan of action that will assist you in ranking better on Google and increasing organic search traffic.
In other words, an SEO strategy is a method of increasing organic traffic.
Following that, below are the SEO Strategy we have ever used.
- Create a Keyword List
The initial stage in any legitimate SEO campaign is generally keyword research.
And one of the most effective methods for locating keywords that your target clients use is—Google Suggestions.
Start typing a keyword into Google’s search bar, and a list of recommendations will appear:
These are often strong keywords for SEO since they come from Google directly.
Furthermore, lengthier keywords (also known as “long tail keywords“) are less competitive than “short tail” phrases.
Although long tails have relatively little search traffic, they are significantly simpler to rank for.
Enter several different keywords into Google until you have a list of approximately ten.
If you want to learn more about keyword research, watch this video.
- Examine Google’s Front Page
So you discovered a few keywords. It’s now time to examine who is already ranking for those keywords.
Type one of the phrases you found into Google.
Make a note of any tendencies you see.
For instance, the SERPs for “SEO Tools” are PACKED with tool lists:
If you plan to write on that topic on your site, you should know that the first page results are mostly made up of list posts.
You should produce a list post for your blog.
- Make Something New or Improved
It’s now time to start producing some high-quality material.
You have two options when it comes to SEO content…
Option #1: You can make something unique.
Option #2: You can build something better.
Sometimes you want to build something larger and better than what’s already available.
(Also known as the Skyscraper Technique.)
However, there are occasions when wholly different information is preferable.
Because it makes your material more noticeable.
As an example:
I sat down a while ago to produce a piece of content centred on “Mobile SEO.”
And I saw that the first page of Google was cluttered with list posts, such as “X Ways to Mobile Optimize Your Site.”
I could have made a longer list article, such as “150 Ways to Mobile Optimize Your Site.”
That, however, would be absurd.
Instead, I came up with something entirely new.
In particular, I produced a definitive guide on mobile optimization.
And, most importantly, backlinks: What if you want to produce something better than what is already ranking on Google’s first page?
In this situation, you want to produce ten times better material than already available.
As an example:
I observed a while ago that most information regarding “SEO tools” only included 10-20 tools.
And I was well aware that posting another list of 20 tools would be futile.
As a result, I decided to compile a list of 177 SEO tools.
That post is now ranked third for the search “SEO Tools”:
- Attach a Hook
Backlinks are essential to increase your search engine results in 2022.
(There are a lot of them.)
According to a Stone Temple Consulting report published on the Moz blog, links are still strongly associated with first-page Google rankings. That is, they are still an important Google ranking element.
The question is, how do you go about doing it?
So, you need to figure out why individuals in your sector link to certain information.
(This is also known as “The Hook.”)
Then include the “Hook” into your material.
Consider the following situation:
I started noticing more and more bloggers blogging about voice search a while back.
I also noticed the following:
When people wrote about voice search, they included links to articles that included statistics and data:
So I decided to do a data-rich voice search study.
And 90% or more of these backlinks reference a specific statistic.
Data is only one form of “Hook” that may be used to create linkages to your content.
Ultimate Guides is another popular hook right now.
When you create an ultimate guide, your guide is The Hook.
I released Link Building: The Definitive Guide a few years ago.
It was (and still is) the most comprehensive link-building guide available.
Occasionally, a blogger may mention “link building” in a post.
However, they do not have enough space to address the full subject.
This stage is all about optimizing your content for SEO by using keywords.
There is far more to on-page SEO than I could discuss in a single piece.
This video might help you learn more about optimizing your content for SEO.
Here are three key on-page SEO methods I recommend working on in 2022.
The internal connection is still functional.
But you must do it correctly.
You want to connect from high-authority web pages to pages that require greater authority.
For example, I produced Google Search Console: The Definitive Guide a few years ago.
So I identified a page on my site with a lot of authority and linked to my new guide from there.
Short, keyword-heavy URLs
Our examination of 11.8 million Google search results revealed something that many people were startled to learn:
Short URLs trump large URLs in terms of search engine optimization.
That’s why I either make my URLs only by keyword.
Alternatively, my goal keyword plus one extra word:
Either way is OK.
Finally, I optimize my material for semantic search engine optimization.
I look for terms that are similar to my target keyword.
Then I include those phrases in my text.
Enter your goal term into Google Images to do it yourself.
And Google will return words and phrases that it believes are closely linked to that topic.
Then, in a standard Google search, enter the same term. Scroll down to the “Searches related to…” section.
Finally, incorporate any of the following phrases into your content.
And you’re done.
- Search Intent Optimization
In other terms, this is Skyscraper 2.0.
With a simple example, I’ll demonstrate how this works.
I posted a piece about increasing traffic to your website a few years ago.
It performed well.
However, it was never in the top 5 for my goal term (“boost website traffic”).
And I discovered why when I examined Google’s first page:
My page failed to meet the search intent for that term.
Most items ranked for “boost website traffic” provided bite-sized traffic advice.
However, my post provided them with a high-level process.
This was not the desired user experience for search engine visitors. So I modified my content to meet the Search Intent of this term.
I transformed my method into a list article.
And now that my content has met Search Intent, it has risen to the top three for my target keyword.
This resulted in a 70% increase in search engine traffic.
You may start publishing content with Search Intent in mind straight away.
That is exactly what I accomplished with my piece, The Ultimate SEO Audit.
Most of the article ranking for “SEO Audit” featured non-technical processes.
And this Search Intent optimization helped my piece reach Google’s top page in less than a month.
- Concentrate on Content Design
The most underrated aspect of content marketing is its design.
You can write the finest content ever.
However, it’s unlikely to gain much traction if it looks like this.
That is why I devote a significant portion of my marketing budget to content design.
You’ve undoubtedly seen one of my definitive guides, for example:
These instructions are developed and coded entirely in WordPress.
(This makes them pricey to produce.)
Great content design does not have to be expensive.
In reality, four forms of visual material are quite simple to create.
Charts and graphs are so effective that I add at least one in every post.
Why? Because they make data understandable.
Consider this statistic from my mobile SEO guide.
I don’t know about you, but I have trouble seeing 28 billion things.
- Create Links to Your Page
It’s time to start actively building links to your content.
We’ll specifically use three link-building tactics that are currently functioning quite effectively.
Building a Broken Link
This is where you discover a broken link on someone’s website and give your stuff as a substitute.
(Take note of how detailed I am.) “Please consider connecting to me in a blog article,” I don’t say. My link is appropriate for a certain location on a specific page.)
- Analysis of Competitors
This method is outdated. However, it continues to function. Find a site already ranking for a term you want to rank for.
Final Thought on SEO Strategy
Ranking on Google is a juggling act. While you work to rank for one keyword, your rankings for other keywords will certainly suffer. That is why the technique mentioned above is cyclical (and never-ending). It depends on your continual creation and pursuit of new low-hanging SEO possibilities.