How to Attract International Tourists Through Hospitality Marketing in 2025
Here’s the thing: travelers in 2025 aren’t just picking hotels—they’re picking stories. Experiences. A vibe. If your hotel or property isn’t offering that, especially to international tourists, you’re missing a massive chunk of the market. And not just any market. We’re talking about a tourism sector that pumped more than £30 billion into the UK economy in 2023 alone (Statista). That’s not a typo.
Let’s face it—people don’t plan their holidays with guidebooks anymore. They plan with Google, Instagram, TikTok, and hotel review sites. They’re swiping through reels, checking if your rooms have “the aesthetic,” and seeing if your experience is worth flying across the world for.
So the question isn’t if you should upgrade your hospitality marketing—it’s how fast can you adapt to the new rules?
Here’s your roadmap. Not the same tired “start a Facebook page” advice, but real, current strategies that’ll make your property pop to international guests.
1. Use the Internet Like a Magnet—Not a Billboard
Your potential guests are online right now, searching for places to stay. But most of them? They’re not even seeing you. That’s a problem.
🌍 Boost Your Reach with Multilingual SEO
Here’s a question—can someone in Madrid find your hotel when they Google “hoteles boutique Londres”? If not, you’re invisible to an entire country.
Multilingual SEO helps you show up in their language, on their search engine, not just Google UK. It’s more than just translation—it’s cultural adaptation. It’s not just about translating words—you’ve got to tweak stuff like search terms, page titles, and even those little blurbs that show up in Google to actually connect with travelers from different countries.
According to CSA Research, 76% of online shoppers prefer buying in their own language. And yes, that includes booking rooms.
📱 Let Influencers Tell Your Story (Authentically)
Most people scroll right past ads. But a tourist posting, “OMG this corner room had the cutest reading nook!”? That hits differently.
You don’t need celebrities—just micro-influencers with loyal followings, ideally in the countries your guests are coming from.
A Tokyo-based vlogger sharing their UK trip can drive serious bookings if your place is featured.
Think about it: which feels more real—an ad, or someone saying, “This was the cutest little hotel I stayed in on my London trip”?
📍 Don’t Ignore Google Travel Listings
Ever searched “best hotel near me” and seen three properties pop up first? That’s Google’s travel engine at work.
Set up your Google Business Profile, add your booking link, update your reviews, and sync your availability. You’ll start showing up in Google Travel results—exactly where international tourists are planning.
It’s free. It’s powerful. And honestly, it’s underused.
Want help? Digileap works with UK hotels and developers to get all this running without you lifting a finger.
2. Craft Real Experiences That Feel Like Hidden Gems
The modern tourist? They’re skipping the bus tour. They want local. Authentic. Un-Googleable. And your property needs to deliver that.
🧭 Sell the Secret Side of Your City
What’s something most tourists don’t know about your town? A haunted underground tunnel? A tucked-away jazz bar? A weekend farmer’s market with 100-year-old vendors?
Package it. Partner with locals. Build experiences around it.
When travelers feel like they’ve discovered something no one else has, they talk. Online. In reviews. And to future guests.
This is exactly what VisitScotland does—they market islands, hikes, and heritage trails tourists didn’t even know existed.
🍽️ Use Food as a Hook (Because It Works)
Here’s a stat that’s hard to ignore: nearly 45% of international tourists say food and drink experiences are a top reason they travel (Statista).
You don’t need a Michelin star. Just give guests a taste of something real. Host a cider-tasting night. Offer cooking classes for traditional pies. Bring in a local baker once a week for brunch.
It’s not about luxury—it’s about local flavor.
🌲 Offer a Slice of Wellness
Wellness isn’t just spa treatments anymore—it’s forest walks, aromatherapy pillows, unplugged rooms, guided breathing sessions. People want to relax. Reset.
If you’re near nature, promote it. If you’ve got a quiet rooftop, turn it into a yoga spot.
In 2025, well-being is travel currency. Give your guests space to breathe, and they’ll reward you with five-star reviews (and return bookings).
3. Add Just the Right Tech—Then Stay Out of the Way
Here’s the truth: tech should make life easier for your guests—not harder. If it takes 10 steps to check in online, they’re gone. If your chatbot is cold and robotic, it’s annoying.
Let’s fix that.
📲 Go Mobile or Go Home
In 2025, people expect to book, check-in, unlock their room, and order room service—all on their phone. If your system can’t do that? You’re out of date.
According to Statista, 70% of hotel bookings are now made via mobile. That’s where your audience is. Period.
So, streamline your mobile flow. Make it simple. And don’t forget the basics—like click-to-call and WhatsApp support.
🤖 Make Chatbots Feel Human
No one likes talking to a machine that says “I didn’t understand that.” But new AI-powered chatbots? They’re different.
They can chat in multiple languages, suggest things to do based on weather, or remind guests about check-out times nicely.
Hotels using them report fewer front desk calls, faster resolutions, and happier guests. It’s a win all around.
🎁 Use Digital Loyalty (But Make It Fun)
Loyalty programs? If they still look like punch cards or boring emails, people are going to ignore them.
What works now? Little things that feel like reasons to return. Maybe you offer a free night if they rebook within a year. Or throw in a local tour when they bring a friend along. Simple, personal, and easy to remember.
Build it into an app. Use email. Just make it surprising and delightful.
Wrapping It All Up
If your plan is to toss up a few filtered photos and pray people find you on TripAdvisor—yeah, that worked in 2013. Not now.
Guests want more now. Something that clicks. Something that works the moment they land on your site or walk into your lobby.
If your property can give them that? You’re not just another option on Google—you’re the one they remember.
And if building all of that sounds like a headache? Digileap helps hospitality brands like yours go global—without losing the soul that makes you special. Learn more here.
TL;DR – Here’s What Works in 2025
✈️ Want to attract international tourists? Do this:
Use multilingual SEO and influencer reels to get noticed
Create local experiences international tourists can’t find in guidebooks
Make everything mobile-friendly and tech-savvy
Add soul to your loyalty programs and chatbot replies
Remember: your guests aren’t just booking rooms—they’re booking stories
