5 Best Online Advertising for Realtors in India

Let’s be honest—if you’re still relying only on flyers and word-of-mouth to sell homes, you’re not just behind… you’re invisible. Online advertising for realtors in India isn’t just a “nice to have” anymore—it’s the only way to stay visible in a crowded market. With India’s property market growing rapidly—expected to reach USD 1 trillion by 2030, according to Statista—you’ve got to show up where buyers are looking: online.

But what works now? Not last year. Not in 2019.

We’re speaking of clever, scroll-preventing, lead-generating strategies tailored for India’s virtual-savvy shoppers. Whether you’re promoting 2BHKs in Noida or villas in Goa, those strategies get eyes on your listings—and inquiries in your inbox.

Let’s dive into the 5 best online advertising techniques for realtors in India that actually work in 2025.

1. Hyperlocal Facebook Ads That Speak to Your Buyer’s Zip Code

Here’s the thing: no one in Delhi is hunting for flats in Kochi. That’s why hyperlocal ads are game-changers.

🎯 Targeted Radius Campaigns

With Facebook Ads, you can target users by pin code, down to a 1 km radius. Say you’re listing a new apartment block in Whitefield, Bangalore. You can show your ad only to people living or working nearby—aka your most likely buyers. Talk about precision.

📷 Local Language + Culture Cues

Add a touch of Tamil, Bengali, or Marathi in your ad copy or captions—it shows you get the audience. Pair it with a street landmark or market in the visuals, and boom: you’ve got an ad that feels personal.

🧠 A/B Test Your Messaging

Try different angles: one ad about “investment potential,” another about “family-friendly living.” Facebook makes it easy to see what clicks. Literally.

According to Statista, over 370 million Indians are on Facebook, and nearly 60% use it for product or service discovery. That includes homes.

Want help running those ads? Teams like Digileap can handle the targeting while you focus on closing the deal.

2. Google Local Search Ads: Show Up When It Matters Most

You know what’s better than hoping someone sees your flyer? Showing up right when they Google “3BHK for sale near me.”

🔍 Be There for “Near Me” Moments

People don’t say “I want to buy a flat.” They Google “flat near Powai under 1 Cr.” And Google Ads can make sure your property listing shows up first. Especially with Local Search Ads, which sit right above the organic results.

📱 Use Call Extensions and Click-to-Call

If someone’s searching on mobile, give them an instant “Call Now” button. Instant leads. Less waiting.

🏠 Link Your Google Business Profile

Got a verified Google Business page? Link it to your ads. It shows location, photos, reviews—all things that build buyer trust.

According to Statista, India has over 750 million smartphone users in 2025. That’s a goldmine of buyers searching for homes right from their phones.

3. Instagram Reels & Influencer Collabs = Modern Real Estate Showrooms

Let’s not pretend people read 5-paragraph captions anymore. They’re watching Reels. And if you’re not there, you’re invisible.

🎥 Reels Over Walkthroughs

Ditch the 4-minute drone video. Instead, post 15-second Reels: a quick kitchen pan, a sunset balcony shot, a zoom on the smart lighting. Add trending audio. Done. These get 10X more engagement than static posts.

🤝 Partner with Local Micro-Influencers

Find someone with 10K-20K followers in your city. Offer them a walkthrough. Let them post stories and Reels from your property. It’s peer trust on steroids—and cheaper than a billboard.

🛠️ Use In-App Editing & Hashtags

Use Instagram’s own editing tools—it boosts reach. And don’t forget India-focused hashtags like #MumbaiHomes #GurgaonProperty #PuneFlats.

Instagram has over 350 million users in India, per Statista. Want your properties to be seen? That’s where you go.

4. Retargeting Ads That Keep You Top of Mind

Ever looked at a sofa online and then saw it everywhere? That’s retargeting—and realtors can use it too.

🧲 Catch the Ones Who Clicked But Didn’t Call

Maybe someone visited your property site but didn’t fill the contact form. Retargeting ads show them your listing again—on Instagram, YouTube, or even news apps.

🕵️‍♂️ Show “Recently Viewed Properties”

Use tools like Google Display Network to show the exact flat or villa someone browsed earlier. Makes them feel like it’s meant to be.

🧠 Create FOMO with Limited Listings

Include urgency: “Only 2 units left!” or “Last date for pre-launch price.” Retargeting works best when there’s a push to act now.

Smart agencies like Digileap can set up full retargeting funnels so you don’t lose hot leads after one click.

5. Real Estate Portals + Programmatic Ads: The Best of Both Worlds

We get it—99acres and MagicBricks are still popular. But smart realtors use them alongside programmatic ads for serious impact.

🏢 Paid Boosts on Real Estate Portals

Use the “Top Spot” or “Featured Property” upgrades. It puts you above competitors in searches and gets 3-5X more views.

💻 Programmatic Display = Smart Targeting

Programmatic ads let you run banner ads only to people browsing property-related pages. Someone reads a blog on “Home Loan Tips?” Show them your ad right after.

🔁 Sync with CRM Tools

Track who came from where, what they clicked, and what they liked. The smarter your data, the better your follow-ups.

These advanced techniques may sound techy, but in today’s digital-first real estate world? They’re the difference between stale leads and signed deals.

TL;DR – Get Seen, Get Clicks, Get Sold

If you’re serious about standing out in India’s booming real estate scene, old-school methods just won’t cut it. You need to:

Use hyperlocal Facebook ads to reach the right buyers at the right place.
Show up on Google when it counts with smart Local Search Ads.
Create thumb-stopping Instagram content that grabs attention in seconds.
Use retargeting to stay top of mind and never let a hot lead go cold.
Combine real estate portals with programmatic ads for double the impact.
Online advertising for realtors in India is no longer optional—it’s your best shot at actually selling those listings.
Need a hand pulling it all together? Digileap can help you run high-performing campaigns while you focus on what you do best—closing deals.
To stay ahead in 2025, don’t just list your properties. Market them like a pro.