Complete Guide to GA4 Analytics
Google is ever-evolving, and the corporation announced major updates to Google Analytics in October 2021: the arrival of Google Analytics 4. (GA4). This comprehensive…
Artificial Intelligence and Analytics
AI analytics is the outcome of utilizing today’s artificial intelligence and machine learning technologies to automate data analysis, which has traditionally been a time-consuming…
Google Analytics 4 vs Universal Analytics- The Complete Guide
In the latter part of 2020, Google launched Google Analytics 4 (GA4), the latest iteration of the Google Analytics platform. GA4 replaces the former…
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