What is lin-rodnitzky ratio and how to use it?
Lin-rodnitzky ratio is a fast method to access the overall performance of your Google Ads campaign. Will Lin and David Rodnitzky were the founders of 3Q digital. Google Ads audits take up a lot of time this process makes it a bit easier and faster by quickly providing you with key insights in a single number. Some of the prerequisites are required like conversion tracking. Your account must be having conversion set up done and you should have at least a few weeks0020of performance data in your account.
Let us first understand the lin-rodnitzky ratio:
- 1.0-1.5: The account’s campaign setup and optimization strategy may be described as excessively cautious. It most likely means that brand terms or inquiries with the highest level of targeting are the only ones obtaining any traffic. It means that a sizable number of extra conversions, each of which might be greatly beneficial for the business, are being missed by the account. The campaigns require growth.
- 1.5-2.0: Overall, it appears like you have done a fantastic job of maintaining the account. There is a mix of new keywords that are being explored to find growth opportunities and tried-and-true winners that provide leads or sales.
- 2.0-2.5: It is an aggressive account. There are far too many searches that generate clicks but no conversions. This can be the result of using broad match terms excessively, using keywords with an informational intent excessively, not paying enough attention to the account, or failing to thoroughly analyze important performance measures.
- 2.5+: The account appears to be improperly maintained. Daily financial waste occurs. Only a small percentage of search phrases result in conversions; the majority only generate clicks.
So, these were the basic ratios. However, if the search queries are still very much relevant to the offerings, this score might also indicate something really bad with landing pages.
Let us look over some ways to work out lin-rodnitzky ratio ratio for your account:
- Take a long enough date range to show substantial conversion data, that represents how your account performs.
- From all the search campaigns, navigate to keyword > search terms.
- Assure that you have the cost/Conv. Column in place.
- Create a filter to show only search terms that had more than 0 conversions.
- Read cost/conversion. from the entire series. That is your first input.
- Take your cost and conversion from the row of filtered search terms. Your second input is that.
- Divide the first by the second to obtain the LR Ratio.
What if the lin-rodnitzky ratio is very low:
You are most likely being excessively cautious and have very specific targeting. It may appear to be working well for you, but you are surely missing out on opportunities to scale your efforts and bring in more conversions.
You should take more risks and do experiments. To take advantage of the possibility that fresh search queries can present for you, expand your campaigns. Work up your keywords, and make them expand. Have non-brand-specific campaigns, ad groups, and keywords if you are simply running advertisements for brand-related keywords. To increase your keyword portfolio, find fresh terms.
Find Brand related keyword: Top free keyword Research tool
What if lin-rodnitzky ratio is very high:
In easier words, this means that majority of your search queries are not bringing in any conversion. But there is an intent issue. Either the search terms are very general or they aren’t particularly pertinent to what you have to offer.
You can accomplish a variety of activities, including:
- Verify the relevance of your Search Term report. For terms that aren’t applicable, add negatives.
- You might think about stopping the least effective keywords.
- Consider switching to Phrase match and focusing more specifically on the intentions of your keywords if you are currently using Broad match or single-word keywords.
- Additionally, you might think about raising bids for successful keywords while decreasing them for underperforming ones.
- Examine the compatibility of your landing page with your ad copy. Does anything seem off?
- Is there anything in your advertisement that is not supported by the landing page? Look for it.
Calculating cost per conversion:
We will need to know the cost per conversion for the entire search account to determine the L/R Ratio. This may be determined for each keyword by dividing the transaction data by the cost data. We will fill these in with zeroes as we will generate some inf values to prevent problems in the next steps.
Calculating your ratio:
Now! You have added the cost per conversion columns to your report and restricted it to only display search queries with at least one conversion. You can now scroll to the bottom of the page to see the price breakdown. You can find the overall cost per conversion and the total cost of your filter (the cost for traffic from search queries that resulted in at least one conversion) at the bottom of the report.
Dividing one by the other:
Cost overall / Filtered cost
Furthermore, you have your L/N ratio. The L/N ratio in this instance is 9.6, which is not good at all. This account must be optimized right now because it is losing a lot of money.
In the end, now we know what lin-rodnitzky ratio is and how is it used. Just remember that, if it’s too low then you are in a problem and if it’s too high then you are in a greater problem. So, try maintaining it and work things out. Prioritize your keywords and your Google Ad rankings will nail it!