Before the pandemic, content marketing was revolutionizing as more authors realized the benefits and ROI. Over the last few years, content marketing has been driven by changing Google search algorithms and SEO rules, new technologies, and social media. However, the pandemic highlighted how valuable organic search traffic truly is. Search engine optimization delivers more than 100% more traffic than organic social media. Here are five simple mistakes to avoid to successfully tap into that resource and maximize your content marketing approach.
Here are some of the most common content mistakes to avoid:
- Not Regularly Publishing Blog Content: – There are around 1.8 billion web pages on the internet. About 500 millions of those websites are blogs, yet fewer than 200 million active websites overall. Having a website is beneficial. It is preferable to have a dynamic website. However, having an active blog on your website is essential. Companies that keep a blog generate 68% more monthly leads than those that do not. Including a constant blog in your content marketing plan will bring the following benefits:
- Organic online traffic has increased.
- Content that is simple to distribute on social networking.
- Search engine results page exposure (SERPs).
If your blog isn’t a top priority, it should be.
2. Ignoring SMS and Email marketing opportunities: – Email has been around for what feels like an eternity, yet it is not going away. Every day, 319.6 billion emails are sent and received worldwide. An effective email marketing strategy can help you establish an extensive subscriber list, which means you can keep your brand and service in the thoughts of your readers. The average ROI for email is $42 for every $1 invested, whereas top performers have ROIs of more than $70 for every $1 invested.
You may boost your email open rates by doing the following:
- Making your emails mobile friendly.
- Include several CTAs throughout your article.
- Using personalized social media connections.
- Creating catchy subject lines
You should use SMS marketing in addition to email marketing.
3. Social Media Failure: – Social media networks offer many free options for content marketers to reach a large audience. Still, we all too often misuse the cutting-edge technologies at our disposal.
We’re passing up accessible possibilities by not understanding our audience, paying attention to our competition, and connecting with social users.
Scheduling articles on the most effective social sites will help your reach efforts tremendously, as will observing how your audience engages with your material to ensure you’re providing what they want.
4. Forgetting to proofread: – For those of us who pay attention to language and spelling, mixing up terms like there, they are, and there is more than just frustrating; it’s an insult to the modern educational system.
Another typical error is the incorrect use of apostrophes, its versus its, and failing to make subjects and verbs agree in a sentence.
Make use of a spellchecker. Consider using the Grammarly browser extension. Check your work for language errors with another set of eyes (or two). Before you publish, get a copyeditor.
5. Not Utilizing SEO best practices: – In search engine optimization, the combination of ever-changing methods, shifting algorithms, and new AI technology has its own set of obstacles, but that’s no excuse for being disorganized.
By disregarding meaningful content production, failing to target long-tail keywords (or, worse, utilizing the old-fashioned method of keyword stuffing), and letting content get stale, you’re passing up top results that could have been easily obtained.
6. Pushing quantity over quality: – Bloggers have been shifting toward more thoughtful, credible, and well-written content for quite some time.
The average time spent writing a blog article in 2014 was 2 hours and 24 minutes. The average time in 2020 was 3 hours and 55 minutes.
We’re all just people.
Humans make errors. That is nothing to be ashamed of.
Failure is harsh but effective teaching.
However, understanding what not to do helps us stay on track, allowing us to avoid traps and encounter fewer setbacks.