Create Growth via Facebook Ads: Facebook as a platform has been in use for internet marketing since 2008.
Throughout the years’ Facebook Ads are still relevant and effective.
It works because the network has more than 2.89 billion monthly active users, making it an ideal platform for paid advertising (if done right). To successfully target your audience on Facebook, you may utilize Facebook ad manager or a Facebook ad tool.
Facebook is the most effective approach to both retaining and gaining new clients. However, it would be beneficial to make your Facebook advertising stand out. And before you begin the campaign, you must ensure that your website is mobile-friendly.
This tutorial will teach you how to create a Facebook ad that increases sales.
How to make an amazing Facebook ad to increase your sales?
1. Create Visual Branding Pictures
Before developing your ad image, keep the Facebook 20% guideline in mind. This guideline states that your ad should not include more than 20% text. Once you complete your image, upload it to the Facebook text overlay tool.
Now comes the designing process, and there are a few things to keep in mind. Your design should complement your visual brand aspects and connect with your target audience.
You can create stunning graphics using sophisticated tools like Canva or Venngage.
You may now utilize three different ad styles to display your picture postings in Facebook feeds.
Ads using one image or video
The most prevalent ad forms on Facebook feeds are single-image or video advertising. If you’re running an ad for a single product or landing page, use a single image format.
- Carousel post advertisements
A carousel post is an innovative approach to presenting numerous photos in a single post, each with its headlines, descriptions, and URLs. You may increase interaction by using this style, as Kinetic Social reported that carousel post advertising performs 10 times better than conventional ads.
Carousel comes in handy for e-commerce sites, you can use it to generate unique images for campaigns and Facebook ads growth.
- Collection advertisements
It is an instant experience provided by Facebook that allows consumers to find, explore, and purchase goods immediately. The article includes a cover picture or video that, when clicked, opens a new window with several product photos related to the cover image or video.
2. Use Cliffhangers and Bucket Brigades to create eye-catching material
The majority of the text is quite consistent across all Facebook advertisements. They either utilize statistics and data, make provocative assertions, or ask probing questions. All of them are employed to such a degree that a user would disregard such headlines. As a result, marketers are changing to hook/cliffhanger.
It was employed in the skyscraper method a few years ago. However, unlike the latter, the former can also be used in headlines. But what exactly is a cliffhanger? Cliffhangers are simply tale endings that keep your audience guessing. It is comparable to what TV series scriptwriters do.
You can observe internal cliffhangers in customized newsletters for email marketing or blog articles; however, exterior cliffhangers are less prevalent; only skilled marketers employ them.
A bucket-brigade method is another thing you’ll encounter in the ad copy. The bucket brigade makes the information conversational to keep the flow going.
ADEXT is an artificial intelligence-based firm. They create suspense among the viewers by presenting a cliffhanger at the end of the ad content. These strings easily connect with Facebook users, pique their interest, and entice them to click and learn more.
The description is an excellent technique to inform your readers about your business and pique their interest. Cliffhanger is about piquing the users’ interest and making them want to know more.
3. For CTA, apply Robert Cialdini’s Persuasion Principle
Influence: In the Psychology of Persuasion by Dr. Robert Cialdini. He suggests that if you want to persuade your audience, you should include one of the following:
- Reciprocity- Get a free eBook by visiting this website.
- Commitment- We provide a money-back guarantee and a 50% discount.
- Social proof- Expert advice and recommendations from friends and family.
- Authority- A specialist in a specific field.
- Like- A pet blog featuring photos of pet lovers as employees.
- Scarcity- There are only X pieces left.
You can use any of the following in your Facebook ad content. Use it in headlines or content to increase CTR and conversions.
4. Use Facebook to target a Specific Audience
After producing your Facebook ad, don’t forget to run some tests to assist you in targeting a specific audience. Fortunately, Facebook makes it simple to run a low-cost ad without hesitation.
Geo-targeting is more convenient, but if you want to distribute it across various locations, you need to keep your behavior-based and interest-based targeting specific.
Begin by looking for interests that are related to your specialty. Mention any prominent websites in your niche as well. Popular websites have a pre-defined user base that you may utilize to target your Facebook ad better.
Create 4-5 advertisements with various audience combinations and test to see which ad works well. If Facebook analytics does not provide enough data, you can utilize third-party Facebook analytics solutions for in-depth ad research.
5. Make use of the Facebook Ad Relevance Diagnostics
It is not enough to provide intriguing content for your Facebook ad. You must verify if the content is relevant to the Facebook audience. This is where ad relevance diagnostics may help. Consider it a technique to revitalize your advertisements.
Facebook used to have a relevance score system; however, ad relevance diagnostics replaced it. It can assist you in determining which precise areas require improvement to increase quality, relevance, and conversion rate.
It assesses each ad’s prior performance over a certain period. Although it is a default column in the performance setting, it must be explicitly added.
In addition to the earlier, add a Facebook Pixel to your website to boost overall performance.
Tip: Using ad relevance diagnostics with the Facebook pixel can help you understand your client’s life cycle, which is the ultimate approach to assure conversion for your Facebook advertising.
Providing a Facebook ads growth is about creating interesting, tailored content that interacts with your audience.
You may use a variety of Facebook marketing tools to improve the efficacy of your Facebook ads growth campaigns.
Don’t forget to create intriguing content for your Facebook page. It will increase user interaction on both the page and sponsored advertisements.