The use of videos to advertise and sell your product or service, increase engagement on your digital and social platforms, educate your consumers and customers, and reach out to a new audience is known as video marketing. Video is the second most popular content type for driving social media engagement. Platforms like YouTube and TikTok have long emphasized video . Even systems that do not support native video uploads emphasize the value of video marketing.
• On Twitter, tweets attract ten times the amount of engagement.
• 68% of video marketers plan to use LinkedIn videos this year.
• Pinterest users watch approximately one billion videos per day.
Before you post, shoot, or edit anything, develop a video marketing strategy. Why? Because every decision you make during the video production process will lead back to the goal of your film and the action you want your audience to do after watching it. If your team doesn’t agree on a clear purpose, you’ll find yourself in a frenzy of re-shooting, re-framing, and editing. That is a complete waste of time. Begin the process with a well-defined strategy.
- Figure out where your target audience spends their time: – Because video and user-generated video content are so popular, you must target a certain audience with each video. If you don’t have strong buyer personas, start creating them right now. If you already have a set of buyer personas, make sure they are up to date with the most recent video research.
- Collaborate with stakeholders to create a video strategy: – A large number of individuals are normally involved in the production of a video. How do you make sure they’re all in sync? Create a Google Forms or SurveyMonkey questionnaire and send it to project stakeholders. You can ask everyone the same questions and keep their responses in one place this way. It is crucial at this phase to agree on a defined set of goals. Is your video marketing intended to increase brand awareness? Do you have any more event tickets to sell? Are you introducing a new product? What do you want your viewers to do after watching your video?
- Develop a video timetable and budget: Consider the video to be a shorter, faster, and cheaper version of your favorite movie. While making a video involves fewer resources, it can still be a time-consuming and expensive procedure. Time and money can be saved by planning and project management. Create a clear timeline for each stage of the process and budget for any unexpected delays. Even a small video production demands the talents of many individuals. So you want to be sure that even if unanticipated problems and changes emerge, you will be able to complete your video on time. Determine the best platform for distributing your video.
Before you begin developing your video, consider where you will broadcast it. YouTube SEO is becoming as important as website SEO. Consider what platform users are looking for. You should also consider:
- Viewing Time on Average
- Size and sound constraints
While videos are regularly used for advertising, they do more than that. Some platforms include promotional tools, while others may necessitate some time and work on your part to get more eyes on your video content. This list of video platforms will help you decide which platform is best for your video marketing.
- 4. Create messaging for your characters and choose appropriate video styles: – It is vital that the messages in your videos are clear. If you’re stuck for ideas, use one of these marketing videos examples to get you started. If you’re wondering what kind of message is appropriate for buyers at different stages of the buyer experience, align your video messaging with the flywheel. Consider the creative challenges that may arise considering your budget, abilities, and resources. Do you need the help of a designer to create lower-third graphics? Will you create an animated or live-action video?
- Determine which metrics to monitor and how to measure performance: – Before you begin production, you must define your video goals and select the best metrics to assist you to decide whether those goals have been accomplished. As a starting point, you can use the metrics offered by your preferred platform. However, this might make determining how effectively your video strategy is working overtime difficult. It can also make determining the effectiveness of multichannel video strategies difficult. Instead, pick a few key performance indicators that correspond to your video goals. This list of KPIs is a great place to start if you’re not sure where to start measuring your video marketing.
Different types of videos are:
- Demo Videos
- Brand Videos
- Event Videos
- Expert interviews
- Educational or how-to videos
- Explainer videos
- Case Study and Testimonial videos
- Animated videos
- Live videos
- 360-degree & virtual reality videos
- Augmented reality videos
- Personalized messages
Things you need to do to enhance your business:
- Script your video
- Set up your studio
- Basic equipment
- Audio equipment
- Lighting equipment
- Setting up your In-Office studio
- Prepare your talent.
- Plan your shot list and get used to the tools:
- Composition Basics
- Establishing Shots
- Medium Shots
- Create continuity
- Understand your camera
- Recording with your iPhone
- Shooting with prosumer and professional camera
- Shoot your video
- Edit your video
- Upload your video
Video advertising is becoming increasingly popular and economical. Video usage is expanding as a result of technological improvements and the ease with which it can be sent over the world. Making marketing films for your business demands both creativity and knowledge of human psychology. This combination enables the construction of actual advertising miracles at a reasonable cost.