Despite multiple algorithm adjustments, link building remains one of search engines’ most powerful ranking signals. However, most of our link-building efforts consist of commenting on blogs in the same niche or contributing guest posts to brag about where our content has been published. However, if you want to grow your site’s authority and rank better than your competitors in search engine result pages (SERPs), you must consistently generate high quality backlinks. In other words, you must implement successful link-building techniques that provide results.
1. Make Evergreen Content Available
Natural links (also known as editorial links) are the links Google prefers. Evergreen content is content that remains relevant over time. Unlike news articles and posts on popular topics, evergreen posts continue to provide value to readers long after you originally published the content. Evergreen content not only ranks higher on Google, but they also receive many backlinks. Evergreen content is link-worthy material. This is the kind of information that garners editorial links. Evergreen postings are similarly difficult to outrank in search results.
2. Take Backlinks from Your Competitors
In some circumstances, your evergreen content may not be able to produce authoritative links automatically, or if it does, it may take a long time. Without backlinks, you may be able to rank on page one for your target keywords, but reaching the coveted top three spots on Google would be difficult. As a result, if you want to outrank your competition in SERPs, you must steal their greatest backlinks.
3. Use Infographics to Build Backlinks
Infographics are popular not only on social media sites like Pinterest and Reddit. They can also dramatically boost your SEO and increase site traffic. For example, websites that produce infographics see their traffic grow by 12% more than ones that do not. However, most people disregard infographics because they incorrectly believe that designing one takes a lot of time and effort or that outsourcing is an expensive process. The truth is that infographics are incredibly successful at obtaining high-quality backlinks for free. You don’t even have to be a professional designer. You can make sophisticated infographics in minutes using free online design tools like Canva, Venngage, and Piktochart.
4. Make Interactive Content
These days, quizzes, polls, and calculators are popular forms of interactive material on the Internet. Buzzfeed demonstrates this tendency more than any other publication. Buzzfeed’s crew creates 7.8 quizzes per day on average, and 96% of users who begin Buzzfeed quizzes complete them.
5. Launch Your Own Podcast
Being invited as a special guest on any prominent podcasts in your niche might help boost your link profile. That is effective. An even better link-building method is to start your podcast. Look at it! You’ll have more creative control over your content if you have your podcast; you won’t have to waste time sending outreach emails to podcasters in your niche and waiting for a response; and, most importantly, podcasting is fun and allows you to build your personal brand and showcase your expertise.
6. Participate in Product Hunt
Product Hunt is where you can find the most recent technological creations, websites, mobile apps, and gadgets everyone is talking about. I enjoy spending time on Product Hunt to discover exciting new goods and to engage in serious discussions with other product aficionados. To obtain a high quality backlinks from Product Hunt, you must first make an account, then connect to your website and be active on the site. You can accomplish this by providing reviews for things you’ve used, leaving comments on freshly announced products, and regularly upvoting and downvoting products.
7. Submit Your Website to Startup Directories
If you’ve recently found your firm, there are numerous startup directories to which you can submit your website. BetaList, a startup directory focused primarily on early-stage internet firms, is perhaps the most popular. The submission is free; however, if you want to expedite the process and ensure that your startup gets featured, you must pay a small price. You may examine their submission guidelines here to understand how they evaluate startups.
Now that you’ve mastered these effective link-building strategies, it’s time to implement them. I recommend employing a reputable SEO tool to aid your link-building efforts. I propose Semrush, one of the market’s most popular SEO and competitive analysis tools. With Semrush’s Backlink Analytics function, you can examine your competitors’ backlink profiles, uncover fresh link-building opportunities, and even identify and disavow poisonous backlinks.