As time passes, the content remains king. Content marketing strategy offers value to your website, informs customers, expands your reach, strengthens your brand, and drives income. Today’s marketers have more access to data and better understand buyers’ wants.
- Create a content marketing strategy with a purpose
- Get personal
- Start a podcast
- Leverage voice search
- Add interactive content
- Engage in real-time
- Blogging is still big
- Repurpose and refresh
- Diversify content
- Optimize your SEO
1. Create a Strategic Content Marketing Plan.
As you begin a new page on the calendar, consider your content marketing plan to determine if you must update it. Concentrate your strategy on providing your customers with what they currently want and need. Retaining customers is less expensive than acquiring new ones. Make the necessary efforts to serve them well.
2. Make it Personal.
Customer expectations have shifted, particularly in the last few years; they no longer want to spend time with irrelevant businesses. This is supported by research:
- 80% of customers are likelier to buy from a company that offers individualized experiences.—Epsilon
- 91% of consumers think they are more likely to shop with brands that provide offers and recommendations relevant to them. — Accenture, Inc.
- Personalization can increase sales by 10% or more and offer 5 to 8 times the ROI on marketing investment. — Harvard Business School Review
- Personalized call-to-actions (CTAs) can outperform default CTAs by up to 202%.—HubPages
3. Start a Podcast
According to studies, more than one-third of Americans aged 12 and up (104 million) listen to podcasts regularly, and monthly podcast listening is at 37% and climbing. While 94% of podcast listeners tune in while performing other activities, using a podcast to deliver material is a good approach to reach clients because, while they may not have time to sit with your website, 94% of podcast listeners tune in a while doing other chores.
4. Use Voice Search.
Voice-activated gadgets, particularly mobile devices, are becoming more popular. While cooking, exercising or driving, consumers still want their questions answered. 30% of searches were conducted on non-screen devices. Artificial intelligence (AI) recognizes keywords like “near me,” “what,” “how,” and “best” to offer results. Brands that wish to reach users searching via voice should consider the queries that members of their target audience will have about their product, service, location, or hours. Create information in the form of questions and answers that may be provided fast. Continue to provide high-quality material that distinguishes you from the competition.
5. Include Interactive Stuff.
Add interactive content like polls, surveys, quizzes, calculators, maps, or troubleshooting guides to increase participation and leave a lasting impression. Interactive experiences are excellent lead-generation tools. According to studies, they produce 4 to 5 times more page views and turn visitors into purchases twice, as well as inert material. Brands that use interactive components benefit from additional data collection opportunities. The more data you collect, the easier it is to optimize your content marketing strategy. It’s a win-win situation.
6. Participate in Real-Time
Bots that can answer inquiries and offer real-time replies can help you improve your customer service. Interact with your target audience through live video platforms such as LinkedIn Live or Facebook Live. Maintain your presence on social media sites and reply to comments. These steps foster trust and loyalty, and research suggests that they can improve engagement by up to 180% when implemented correctly.
7. Blogging is Still Popular.
Consumers and SEO continue to value the printed word. According to studies, blog articles are still the most successful material (better than eBooks or white papers). Post both short and long-form blogs that are relevant to your target audience. While shorter articles are recommended, longer articles rank higher since they are more thorough. Begin with information on how to write a business blog, 12 tools that will help you succeed, and writing tips for a better blog.
8. Repurpose and Revitalize
If you’ve been a decent content creator over the years, you probably have some useful knowledge concealed in those web pages. Make repurposing a cornerstone of your content marketing plan for 2022. Take a previously published blog piece, divide it into short-form movies, or add an image gallery. Animate static pictures or incorporate the data into an interactive feature, such as a quiz. Everything old can be made new.
9. Variety in Content
If you’ve solely used text on your websites, it’s time to branch out and do more than add static images. This year, incorporate audio, video, infographics, galleries, or interactive features. Find creative ways to promote your messages and produce material that attracts new audiences while retaining existing ones.
10. Improve your SEO
If you have amazing content on your website but aren’t getting the expected traffic, work on improving your SEO (SEO). Make your material relevant and appealing to your target audience, and utilize keywords to optimize it for search engines.
Stakeholders may find it challenging to devote the time required to design an effective content marketing strategy, let alone provide valuable information to your customer’s demand.