SEO- Search Engine optimisation is one of the most common words one comes across when they search for digital marketing. No doubt SEO marketing is one of the most important in digital marketing. But the problem is most people aren’t very much familiar with SEO marketing and its types. When one searches for SEO marketing, most of the websites show the benefits of SEO or SEO marketing strategies. If you think I am going in that direction too, well then let me tell you I am not. It’s time we leave the SEO marketing strategies behind and discuss the types of SEO. It’s important to know the syllabus before studying… right? Search Engine optimization what does it mean?
SEO is the basis of visibility and organic traffic. It is a way of increasing your rankings on different search engines. This is one of the most effective digital marketing strategies. There are four main types of SEO marketing and all the types hold prime importance.
The four Search engine optimisation are:
- On page SEO
- Off page SEO
- Technical SEO
- Local SEO
On-page SEO basically focuses on optimizing those parts of your page which are under your control. This works on what your site is about. To further break it down, on-page SEO ranks you according to the content or on-page factors. It includes keywords, body copy, headers, titles, descriptions, images, and more.
On-page SEO or On-site SEO, deals with optimizing those parts of your website which affect the search engine rankings. The ranking of your website depends on a lot of factors, like site accessibility, loading time, optimized content, keywords, etc. You can easily change and make amendments over time to increase your rankings. Thus it’s called on page SEO.
On-page SEO includes:
Titles and Subheadings
Titles and subheadings hold prime importance, since they help in judging if one wishes to read more or not. Thus, including keywords in your titles and subheadings is the key. If keywords are correctly used, then your page will be much more impactful in SEO marketing. Try to add your keywords in the first words (only if it sounds sane) along with that don’t stuff too many keywords.
The content on your website should be useful, don’t duplicate from other websites. Google has a lot of ways to measure the usefulness and uniqueness of your content. Pushing the keywords to the beginning of your title and content makes it ranked higher and useful in the eyes of Google.
Off page SEO
Off-page SEO focuses on increasing the authority of your page or domain, through content and backlinks. This works on how popular your site is. In simple words, off-page SEO ranks your site according to how popular and authoritative your site is amongst the people.
How to increase authority?
It is the practice of getting other reputable websites to link back to your site.. There’s a score called “Domain Authority” that calculates how authoritative your website is compared to other sites.
Competitor analysis is an important tactic for link building. You just simply need to go to your competitor’s website and look for the back links. Know from where they are gaining links and which sites will allow a hyperlink.
The biggest factor of off-page SEO is the number of links and the quality of backlinks. The SEO experts suggest that, more than the number of links, the quality of links is much more important. Sharable and creative content is the first step in getting quality and quantity links.
Everyone is impatient, so thus no one waits for your website to unfold. Thus optimizing your loading time would help your rankings.
Tip: How do you know how much time your website is taking to load? Google got you covered for that. There is a tool called pagespeed insights that helps you to analyze your page speed on both mobile and laptop. It suggests problems and how to recover them, which makes your rankings go higher.
It’s important that you use an easy URL, which is easy for the users to remember and find. Using HTTPS hypertext, a user-friendly and consistent URL structure, easy navigation through the site, and consistent internal links would help you up your SEO game.
Local SEO means the geographical focus is on a specific area and not on a nation. It means to focus on your community and promote your online presence in a specific area.
For that we have Google My Business, which has proven to be one of the best for promoting yourself in your local area or city. You are visible on Google maps, viewers can see your business hours, reviews, ratings and even pictures. It’s essential that you optimize your local profile to get the best results.
And it’s a wrap!
Hence, these were the types of Search engine optimisation . I hope this blog would have cleared the air around SEO and proven to be useful to you. As I said before, SEO is the most important element of digital marketing. So make sure you rise the ladder of google rankings with the best SEO strategies. If you need some help with SEO management or digital marketing, contact Digileap marketing services to get personalized digital marketing strategies for your company