Direct Bookings over OTAs: 5 Digital Marketing Strategies for Indian Boutique Hotels to Slash Commission Costs
For Indian boutique hotels, online travel agencies can be a useful source of visibility. However, every OTA booking can also reduce the revenue a property keeps. Commission fees, promotional costs, and limited access to guest data can slowly make OTA dependency expensive. Therefore, boutique hotels need a stronger direct-booking strategy that attracts travellers to their…





