Native advertising has become more critical in recent years, with consumers looking for less intrusive ads. The goal of native advertising is to provide user-friendly sponsored content that matches the overall design and usability of the website. Native ads should be combined with other “native” content on the site not to appear immediately. If done correctly, it has the potential to become an efficient approach to generating high-quality leads and connections.
What is Native Advertising?
Native advertising refers to paid advertisements that match the look and purpose of the type of media in which they appear. Native ads can be seen in social media feeds or as suggested content on websites.
Unlike display or banner ads, native ads are unlikely to be ads. They seem to be a natural part of the page’s editorial flow. Native advertising is non-intrusive, which means it lets users view commercial content without going unnoticed.
Why are businesses drifting towards Native Marketing?
Native advertising is effective.
Generally, consumers see 53% more native ads than display ads, and native ads increase purchase intent by 18%, and visual engagement is comparable, if not slightly higher, to original editorial content.
Ad fatigue is combated through native advertising.
Advertising fatigue occurs when the audience gets tired of seeing an advertisement. After a while, they stop paying attention. Native ads are brand ads disguised as editorial content so that audiences don’t get tired. Native ads engage audiences when the content is relevant and engaging.
Native advertisements are a kind of advertising that consumers are aware of, but they don’t care!
According to a recent study from Stanford University, native advertising doesn’t fool anyone. While customers are well aware that they are viewing ads, native ads significantly influence purchasing decisions.
Best Native Advertising Tools
Managing a native advertising campaign, like many other areas of digital marketing, can be difficult. Fortunately, there are several specialized tools available to help you. Here are some examples:
Adsnative is well-positioned in the information technology and publishing industry, with headquarters in San Francisco and operations in India. Adsnative has made significant investments in startups and proven a solid foundation to support their growing business. Adsnative, launched in 2013, has come a long way and continues to thrive.
Adsnative also provides predictions for future trends like native ad networks, chatbots, and influencer marketing.
Taboola, known as the world’s largest content discovery engine, serves over a billion unique visitors per month to some of the most innovative and engaging publishing sites, such as USA Today, Tribune, NBC, Fox Sports and smaller blogs.
Taboola can help advertisers and publishers profitably monetize their content. It’s also an excellent choice for Asian traffic as it costs between 0.01 and 0.03 cents per click, compared to 10 cents for US traffic.
The CPC prices on this native ad network are pretty attractive. One dollar is worth 0.04 cents. Moreover, publishers can access reports and create booking campaigns by logging in.
NativeAds is a well known native ad network that can be used with other platforms such as Google AdSense. The approval process at NativeAds is closely monitored, and requests are usually answered within 12 hours. While the click-through rate is a bit lower, this is an excellent option for existing publishers.
Native advertising is distinguished by the fact that it can be used to take advantage of other native ad networks, thereby expanding the reach of your campaign.
TripleLift was established in 2013. As a result, they are new and attractive. It is an effective advertising network that shows the change in visibility and captures the attention of essential media. Their platform embodies simplicity and transparency, inspiring publishers to dig deeper into the intricacies of their native ad network’s success.
Another well-known platform that receives support from AOL is the Gravity Network, which includes several significant publications. You must have at least 1 million page views to join their ad network as a publisher.
Gravity filters relevant content to keep visitors interested, avoiding information overload.
Nativo is hard to beat in terms of pure native advertising because it embeds sponsored content into the language of the post feed. The 5-year-old Nativo network is fully integrated on the publisher side and supports many screens and devices.
Nativo makes every possible effort to make the whole process as easy as possible, and each ad is developed to fit the uniqueness of each post. It has the backing of many reputable publishers, demonstrating a commitment to quality.
Outbrain, launched in 2006, is still considered one of the best native ad networks in terms of ad quality and visibility. The quality of the ads is checked regularly using sophisticated filters that combine material from a wide range of product-oriented ads.
Outbrain has worked with several vital niches, publishers and markets to promote native advertising. To maintain their high standards, it is currently only available to large sites with more than 10 million page views per month, such as Sky News.
Native advertisements may be entertaining and instructive while also selling a product or establishing a brand. If you also want native advertisements for you, you may refer to the tools mentioned above. DIGILEAP MARKETING SERVICES.