The hospitality industry focuses on nurturing the customers and serving them to satisfaction. One thinks that the hotel industry and hospitality industry are the same, but let me clarify that for you. It’s not the same, they have many differences.
The main difference between the hotel industry and the hospitality industry is-
The hotel industry covers all aspects of managing a hotel, whereas,
The hospitality industry deals with people management in sectors, such as nightclubs, casinos, restaurants, transportation, and even hotels.
So it’s safe to say that hotels are a subpart of the hospitality industry but not the entire hospitality industry.
With the digital world and smart people, it’s vital that your reach is right and that you capture most of the market. If you are a member of the hospitality industry, you must already know the challenges your industry faces in marketing.
Challenges like limited resources, absence of tech knowledge, event management need many resources, etc.
Thus, marketing can be a giant milestone for the hospitality industry, since it requires proper teams and resources to achieve marketing goals.
But digital marketing can be a boon for the hospitality industry. Digital marketing is in every industry. Over 50% of businesses have shifted to online marketing.
Now it’s your turn!
Let’s see a couple of digital marketing strategies for the hospitality industry;
Digital marketing will not bring you success in a month. It would take time, but the results are achievable.
If you apply these strategies in your business, you’ll get success, so stay tuned!
Let’s start with your web page. A website or web page is a window to your business! It acts as an entrance to your hospitality world. Thus, your website should present everything that you care about. Starting from location, pictures, content, your services, contact information, history, everything.
While developing a website for your business, you need to keep 3 things in mind;
- A fast and website,
- Easy to understand and concise,
- Clear and visible CTA- Call to Action
Optimize your content:
One of the key elements required for your website to Excel is optimizing your content. Optimizing your content with the right keywords, images, and videos will land your website in top searches and therefore increase your website traffic.
Covering social media:
Most people spend time on social media platforms, either to connect with their friends or to scroll and find something interesting. Now “something interesting” should be your advertisement or your page so that people find it intriguing and are curious to find out more about your services.
Conquering social media is a milestone that you need to achieve to reach your targeted audience.
You could hire social media experts or even lookout for digital marketing agencies to help you navigate through social media and get successful conversions and leads.
Your content reflects you and your business. So, you must have rich content on your website and while marketing it too.
What is content marketing and how to do it?
Everyone prefers quality content and products. Blogs, videos, case studies, or even client testimonials can be key ingredients for diverting traffic to your web page.
Everyone knows that offers and discounts amp sales. Thus, digital marketing provides you with a medium to share offers and discounts. Email marketing is that medium. Sending emails to your potential customers and leads will generate more sales and even increase your traffic.
Tips you can use while sending out emails;
- Show urgency
- Subject lines should be short and pique interest,
- Details of discounts and offers should be visible,
To Know your audience:
One of the greatest advantages of digital marketing is that it allows one to know its customer. You can have a direct connection with your customer; you can know their preference and views about your nightclub or hotel. When you know your audience, it’s easier for you to make your next moves and strategies. It even helps you to reach your targeted audience. Personalization becomes much easier than it was in traditional marketing styles. It helps you to earn repetitive business, especially for hospitality domains such as resorts & spas.
One of the principal advantages that the hospitality industry provides is collaboration. While opening a new nightclub, hotel, or even restaurant, you can ask influencers and big brands to be your brand ambassador and even sponsor your drinks or products.
This would increase your social media following, since influencers are social media stars and their followers would follow you, too.
In the end,
These were a couple of digital marketing strategies you should apply in your hospitality business. Make your business reach new heights with digital marketing. But one thing you must remember is that these strategies are universal and not personalized. But customization is the key in digital marketing.