Role of digital marketing in growth of startup, How digital marketing can foster the growth of your startup? , Digital marketing, startups, growth of startup

How Digital Marketing can Foster the Growth of Your Startup?

Your startup is trying to grow, but it’s getting difficult to attract new customers. Benefits of digital marketing for the growth of a startup can’t be counted easily. Your may be marketing is not working as well as you hoped, and you’re left wondering what you can do to turn your company around. It sounds like you need digital marketing services! This article will explain the ways digital marketing can help your startup grow and how it differs from traditional forms of marketing. This blog will help you understand the role of digital marketing and its relation with startup.

Where Does Your Marketing Budget Go?

There are two prime forms of marketing you can put your money on—the traditional one and the digital one! If you’re looking for a better return on your investment, there has never been a better time to look into digital marketing. You can significantly lower your budget and achieve the same results with new digital strategies and tools.

It’s no shocker that traditional forms of marketing cost more than they are worth, while digital marketing costs even less than traditional methods but offers more value in return.

There’s no doubt that living in the 21st century offers some incredible benefits when it comes to improving how you market your startup. Digital marketing allows you to connect with your customers in a way that hasn’t existed before. With the advancement of technology, there are more and more ways for you to reach a wide range of people and make them aware of your product or service.

Traditional marketing

When it comes to traditional marketing, it’s not necessarily all bad. For example, cold-calling marketing is a great way to promote your business without spending much money at all. You feel happy with a 40% return on investment (ROI) using traditional marketing. Imagine your ecstasy when digital marketing using only emails can fetch you a 4400% ROI, says OptinMonster. Traditional marketing and digital marketing a lot has common and difference too.

Nonetheless, traditional forms of marketing can be extremely frustrating too.

We don’t follow the concept of why traditional ads are usually shown to people who aren’t interested and leads are generated by salespeople who don’t believe in your product or service. Hence, these traditional marketing methods often cost more than they deliver in terms of the value you get from them. It’s common to find startup owners with a large marketing budget but no return on their investment.

Digital marketing

The benefits of digital marketing are worth it because they work in any country in the world. Digital marketing allows you to reach your audience in every meaningful place, including social media sites like Facebook, Twitter, Pinterest, Instagram, and even e-commerce sites like Amazon and eBay.

Howbeit, if you have decided to dig your heels into traditional marketing, then the least we could do is advise you!

As Rancho says, “free advice hai, lena hai toh lo nahi to jaane do” 😛

Don’t blindly spend your money before knowing how you’re going to spend it. Work out what works best for you, your audience, and your product or service. You should look at the traditional marketing methods those companies are already using like Amazon and Google before making a decision on which strategies to use.  Else, do what the world is racing towards—digital marketing!

Why is Digital Marketing a Pro, Bro?

Digital marketing is a participatory process. You can direct people to your website by choosing right social media platform, or you can use tools like Facebook and Twitter to promote your business and your product or service without having to pay for advertising. Also, you can connect with customers at a personal level and get them to involve in the promotion process. This is a lot cheaper than traditional methods and offers you more rewards as well.


Any Business Can Digitally Market

Digital marketing is a valuable resource for startups and entrepreneurs. You should use it to connect with customers and build your brand, and not place all of your eggs in one basket with traditional marketing channels. It allows you to engage with your audience and get them to involve in the marketing process.

Digital marketing has changed how people interact with companies and how these companies interact with customers, so it’s a good idea to get involved in this pro marketing style as soon as you launch your company. Proper search engine optimization is also very much needed. This is especially true for startups or small businesses that are new to the world of digital marketing.

What Digital Marketing Can Do for You?

Digital marketing involves using a variety of tools to help you promote your business and brand. There are a lot of different strategies you can use, but here are some examples of digital marketing that have proven successful for startups.

There are four benefits that every digital marketing strategy focuses on and fetches you when planning to market your product or business online. These four key components include:

Increase performance

Digital marketing can successfully and effectively use just a single website to target your audience. It is amazing to know that Google receives over 77,000 searches per second, and digital marketers can get you up there in their searches.

You can measure sites’ performance simply by posting analytics on your own site that show how many visitors you get daily, weekly, monthly, and annually. Analyzing this data can be useful for both your online business and yourself in order to track the progress of your goals.

Drive traffic

This is what you need when you’re trying to sell anything online. Your website or digital profile is only useful if it has plenty of traffic and people know about it. The only way to really get traffic on a website is to invest in digital marketing, which is where Digileap Marketing Services can help you!

Engross engagement

The beauty of digital marketing is that grabbing people’s attention is a cakewalk with reels on Instagram, carousels on Facebook, and ads on YouTube. Engagement is a key component of any digital marketing campaign for startups, as it is what measures not only your success on social media, but also whether or not you are in fact reaching your target audience. Because it is very important to identify target audience for your business.

Soar conversion

With digital marketers by your side, you can successfully convince your audience to take the action that you want them to take. Yeah, it sounds slyish, but that is what your budding startup needs! There’s nothing without converting leads to customers.

Digital marketing has many weapons in its toolkit, like social media marketing. Foresters’ research shows that up to 90% of the sales process could be done via social media by the time a salesperson gets involved. Be it for anything from purchasing a product they haven’t seen before. Reading your latest blog post, or even booking an appointment with you by filling out a form.


Perhaps, you may find it difficult to stay up with the latest digital marketing trends and how much marketing costs in this digital age. You probably have plenty on your plate as a busy startup or business owner, and just updating your website copy isn’t one of them.

That’s why digital marketing companies like Digileap Marketing Services exist!

We promote your website and content on social media so that people can find it quickly. We also create attractive landing pages for your website and content so that people can easily find the information you’re promoting and use video marketing in a way that attracts your audience too and makes them want more from you.

Get professional digital marketing help with Digileap Marketing Services and light a fire with your ‘gasoline’ startup and spark of digital marketing.

We can assist you with understanding digital marketing and get your startup to start on the path to success. We have the expert skills, know-how, and talented team to offer digital marketing help in every possible way — and we want to use it to grow your startup.

Contact us online or call us at +91 99801 60264 OR +91 95473 71217 to learn more about our digital marketing services.

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