Backlink analysis is a comprehensive assessment of the number and quality of websites that link to your domain or a specific piece of content. The study looks at more than simply the quantity of backlinks pointing to your page. It checks the complete scope of your backlinks— quantity, quality, anchor text, recency, as well as other criteria for improved SEO. SEO backlink analysis for your company’s blog or a competitor’s blog can be performed to determine how each is faring in terms of obtaining coveted backlinks and increasing keyword rankings.
A solid search engine optimization approach includes both link building and link analysis. Backlink data allows you to identify backlink opportunities as well as competitors’ backlinks that you should target. Furthermore, you can find hazardous backlinks that you may need to remove, such as spammy links or low-quality backlinks to disavow. A full backlink analysis gives you a lot of performance data that can be used to optimize your post and site performance and analyze how your business matches up against a rival.
Backlink analysis can be beneficial. First, a backlink analysis will provide you with insight into how useful people find the material on your site. Sites typically link to yours if they value your content and believe in your brand. A significant number of backlinks may suggest a devoted fan base eager to spread your brand or content with their own. Second, a backlink analysis might help you determine one of your SEO goals. Analyzing a top-ranking competitor can offer you the number of high-quality backlinks (as well as direct target sites) you need to boost your SEO and overtake them.
A backlink analysis will help you understand what you’re up against and how to optimize your backlink outreach efforts. However, you are not required to do one on your own. We’re here to help, and third-party software is always an option. Fortunately, you don’t have to manually hunt for backlinks for your website. There are various SEO-specific tools available to assist.
My three personal favorites for backlink analysis are, in order:
They are market leaders in SEO software and backlink analysis help. Many of them provide a free version of their program.
Backlink analysis can be done in a variety of methods, but there are four components that every study must have.
These elements are as follows:
Total links – how many sites link to your page in total?
Unique Domains – how many different websites are linked to your page?
Link Authority – how authoritative are the links to your page?
What keywords or phrases are the sites using to connect to your page?
Link data is quite valuable. And it can only be sourced if you take the effort to create a link profile, analyze links, and extract insights.
That is why each step is so important. They provide a comprehensive perspective of the health of your backlinks while shedding light on areas that require repair.
Now that you understand the significance of backlink analysis and the available tools. Let’s get started.
To demonstrate the method, we’ll evaluate our own website with Serpstat, our favorite tool:
1. Examine the overall number of backlinks pointing to your website.
First, we’re going to finish the main purpose of your SEO backlink analysis: Identifying the total number of backlinks currently linked to your site. We’ll become more detailed with this data and extensively investigate elements of it to find new insights. But we’ll start broad to get a high-level view of where everything sits right now. SEO software can instantly collect your total backlinks, allowing you to see how many sites are linked to your page or domain. This is a good starting point for your backlink research.
2. Separate distinct domains
The high-level backlink goal is to obtain as many high-quality, unique backlinks from as many different domains as possible. To determine how many of your total backlinks come from distinct websites, segment them by unique domains. You should look beyond the total number of backlinks to see how many distinct websites are linking to your site. Google does not always reward sites with many backlinks. Over the years, businesses have simply purchased backlinks and had them generated artificially. Furthermore, some simply purchased many sites and regularly linked them to increase their total backlinks. Google put a stop to this and began emphasizing unique domains. Google prefers backlinks from various relevant sites; rather than many backlinks from the same website. Multiple backlinks from reliable sites are a strong indicator that your material is valuable. As a result, you must have a diverse set of backlinks from other domains.
Everyone wants to be ranked high on Google, but how can you do it? You might be feeling a little lost if you’ve tried everything. The solution could be in your backlink analysis— an audit of all the pages that link to your site. Backlink studies provide vital information that can assist you in benchmarking against and outranking competitors in your ranking. You must study your backlinks, segment unique domains, review domain authority, and evaluate the quality of your anchor texts to conduct one. This enables you to acquire new insights into your SEO activities and boost your overall rankings.