Anchor text is the clickable text within a hyperlink that takes users to a new URL on the internet. By default, the text is in blue and underlined so it stands out from the plain text. Webmasters can customize the style of the text however they want. SEO beginners often combine anchors with links into one because anchor text is the visible part of the HTML element. An anchor text is a critical part of an SEO strategy because it affects your off-page and on-page SEO efforts, as well as user experience.
Talking about the importance of anchor text, let’s list out some of the crucial points:
- Backlinks are one of the top 3 ranking factors in Google’s algorithm. Links from high-quality domains facilitate establishing credibility and authority far more than links from low-quality websites. As a result, they’ll assist you to rank higher within the search engine results pages (SERPs).
- Internal links do not add PageRank to your website the way links do. However, they do help in moving the existing authority around your site. Internal links also leverage the power of anchor text to help search engines understand the better connection between pages on your website. But, the best part of an internal link is that you control it i.e., you can vary the words each time you link back to specific pages to maximize relevance and context.
- User experience has become firmly fixed in SEO over the last several years and most likely the trend will continue. Unfortunately, the industry still puts key matching and authority when building links in priority at the expense of user experience.
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Regardless of whatever you read, there is no industry for link anchor percentages. So here are some best ways in which you can optimize your anchor texts for SELO strategies:
1. Be relevant:
Relevancy is pretty crucial when using anchor text. The key point to be remembered is that the link anchor text must be relevant to the page you link to. An irrelevant anchor interrupts and causes disturbance in the user experience and raises flags for Google.
2. Match link intent:
Anchor intent should match the intent of the destination page i.e., if suppose the intent of the anchor is informational, then you should not link to a service or product page. Stronger customer relationships will lead to better customer loyalty.
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3. Remember to consider the context:
Do make sure that your anchor text is contextually relevant to the sentence as well as the destination page. With the help of this information, keep in mind, that when inserting anchor text, the surrounding text provides additional clues for the content of the linked page.
4. Be natural:
Another anchor text SEO practice is to make sure the link text reads naturally. The keyword should be fluent within the statement and make sense to the reader. If it ever somehow feels out of place, then do not do it. Google has consistently stated content should be created for users first and search engines second.
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5. Keep short anchor texts:
The anchor texts should be crisp short and descriptive. It is better for users and it explains what the destination page is about in a few descriptive words. One exception could be if you link to writing victimization using the title as the link text.
6. Vary your anchors:
Use different varieties of keywords in your anchor text, including exact match, broad match, long tail, and related. As a result, you’ll maximize Google’s understanding of your content and cut back the chance of a manual action from over-optimized backlinks. You can also use synonyms and extra words that convey content and context.
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7. Avoid messy naked links:
If you are going to use messy and naked links then keep them short and descriptive. Messy naked links like www.website.com/1x9jk3vvqr don’t give site visitors or search engines any idea about the content of the destination page.
8. Consider accessibility:
Do think about users when you style your anchor text. All the links should stand out from the rest of your copy. Avoid the colors that are difficult to read or too close to the color of the rest of the text, users won’t click on your links.
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9. Success is in the details:
Winning the SEO game requires dedication to quality, integrity, and user experience. However, it’s additionally concerning capitalizing on progressive gains that together drive sizable results.
10. Do not neglect the surrounding text:
You should concentrate on the text that is close to your anchors. Google cares about the reader’s experience and because of this they have introduced the BERT update. This technology uses natural language processing (NLP) and looks at the word/words just before and after a keyword to gain context.
11. Be careful of the kind of site you link to:
There can be other types of links that are the sites you refer to. These external links play a massive role in Google’s evaluation, so it’s necessary to be mindful of them.
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These were some of the best ways by which you can optimize your anchor text strategy for SEO. Always remember that anchor texts play an important role in SEO by guaranteeing that your link-building efforts are triumphant. To ensure that you have quality anchors remember to stay on topic, have a consistent structure, add some variation, then test and track their performance. You should also be aware of the most common types of anchors, how are they treated by Google, and when and why you should use them.
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