As digital marketing continues to evolve, digital media planning and a sound PPC and SEO strategy have become all the more important. This blog is a holistic guide to helping you accomplish these key goals in your marketing strategy. What is digital media planning? Digital media planning is the focused practice that mainly creates a…
Digital Transformation is the process of using digital technologies to create new or modify existing business processes, cultures, and customer experiences to meet the constantly changing business and market requirements. In simple words, the adoption of digital technologies and techniques to improve efficiency, value, and innovation. Some examples include implementing tangible, customer-centric digital tools like…
Customer Relationship Management is very important for a company’s business and its strategy planning. The importance of CRM for enterprise is immense as it helps businesses to build a strong bond with its customer which, in turn, creates loyalty and customer retention. It is used as a tool to manage and enhance interaction with new…
Changes in search engine features and frequent algorithm changes are making eCommerce businessmen unsure of where to begin when it comes to an SEO for eCommerce website. What are the ways that can be used to tackle the problem of maintaining and improving SEO for eCommerce websites? This article explores this fundamental question facing e-retailers….
Digitization has changed the way brands communicate with their audiences and how they sell to the B2B audiences. The evolution of technological trends calls for a more integrated and flexible approach to digital marketing. Organizations need to continuously adapt to meet the expectations of the audience. Digital marketing strategy must be optimized to suit the…
In the latter part of 2020, Google launched Google Analytics 4 (GA4), the latest iteration of the Google Analytics platform. GA4 replaces the former digital analytics measurement software- Universal Analytics (UA) as the default platform in GA. In 2022, Google announced that Google Analytics 4 will be the only option beginning on July 1, 2023….
Grow and Scale Your Business with #1 Digi Leap Marketing Services Improve Your Online Presence Lorem ipsum dolor sit amet consectetur, adipiscing elit mauris. Vehicula porta massa dis sapien luctus suscipit netus, natoque tellus sollicitudin sociis integer potenti fringilla, id facilisis fames imperdiet ultrices egestas. Request Callback It’s our pleasure to have a chance to…
Without the proper keyword research tools, finding the right words to incorporate into your blog or any other online content is difficult. After all, if the page does not rank high in the search engine page results (SERPs), then a firm’s online content marketing strategy can nosedive before even beginning. SEO Keyword research tools are…
Social media marketing has taken on a whole new momentum in the world of digital marketing. That said, quantification and measurement of social media ROI can be a daunting task to get a true picture of the social media marketing for businesses efforts. When it comes to paid social media, other than e-commerce and D2C,…
A Google Display Ad is a predesigned advertisement that appears when users browse the internet, shop, research, or even watch educational videos online. These Google Display Ads appear on the screen when potential users are actively browsing and can effectively generate clicks and conversions. There are several online advertising platforms in Google Ads that can help a…
In a constantly evolving digital marketing industry, it is important for content creators to continue evolving and keep up with the content marketing trends. We have learned the importance of content marketing and optimization of the content. However, organizational strategies may fall flat without awareness of the latest trends in content marketing. The shift to…
What is Quality Score? Quality Score in Google ads is a valuable tool in identifying ways in which to improve the ads, keywords and landing pages. It acts as a general guide for whether or not an advertiser’s ads are relevant and useful to the search done by users. It is a general indicator of…
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