Marketing automation is a cutting-edge method that promises big about increased leads, revenues, and conversions while requiring less effort.
80% of the world’s top-performing businesses have experienced a significant increase in revenue and consumer engagement since using marketing automation technologies three or more years ago.
Marketing automation presents an exciting possibility for more productivity, cost savings, and a better customer experience for marketing professionals (CX). Although starting automation journey for your company may seem daunting, with the correct guidance, it’s simpler than you may imagine. If you do it well, you’ll also get enormous benefits.
Marketing Automation: What Is It?
What precisely is marketing automation, then? The usage of a platform whose primary function is to automate actions across your inbound online marketing channels is referred to as marketing automation. Typically, they might involve time-consuming but necessary repetitive operations like updating contacts, social networking, and emailing.
When properly used, marketing automation enables you to create leads and nurture prospects at every stage of the customer experience, increasing revenue and maximizing ROI without compromising the caliber of your job. You can accomplish this quicker, with the aid of marketing automation by putting in place optimized procedures.
How Does Marketing Automation Work?
You will get a strong return on marketing investment (ROMI) if you use the right marketing automation platform and strategy.
Here, we examine the advantages of using marketing automation solutions in noncontinuous advertising plans in order our organization.
Better communication between your sales and marketing departments will result from using the right marketing automation platform and approach.
For example, sales and marketing roles are becoming more entwined, as seen in social selling. Marketing teams may improve their lead nurturing efforts with focused campaigns, content, and communications thanks to sales enablement features offered by marketing automation solutions.
- Reduce Expenses and Save Time
Saving time and money on operations are two more advantages of marketing automation. These simple solutions may automate routine chores, allowing marketers more time to focus on innovative or profit-boosting initiatives. Some platforms also provide useful data points.
Almost every work that doesn’t require direct human participation will be handled by automated procedures, including customer communications, lead nurturing, content scheduling, social media management, market research, and analytics. Therefore, using automation might improve your company’s production and efficiency.
Insights on customer behavior, engagement, and marketing campaign success rates eventually result in cheaper costs since they provide the knowledge to continuously improve your operations while making them more profitable.
- More Efficient Use of Funds
Adding to the previous statement, team members are more effective when they have time to concentrate on their primary responsibilities. As a result, projects are completed more quickly and without the expense of hiring additional workers.
Automation frees up labor-intensive repetitive chores, enabling you to make the most of experts. Your company may reallocate the funding to marketing to increase returns with these savings.
- Track And Focus Audiences
Having access to powerful marketing automation software will enable you to monitor and target audiences with extreme accuracy.
These technologies can measure engagement and habits while tracking real-time data thanks to autonomous technology that requires little human interaction. This allows you to create more targeted, customized cross-channel communication during periods when a certain audience segment is most likely to be interested. The outcome? Increasing consumer loyalty and a steady, sustainable ROI.
Read: Our Guide to How to Create a Content Strategy your Audience Wants
- Maintain Your Trademark Consistency
You will lose your ability to stand out to potential consumers if your branding is inconsistent across all platforms. One of the pillars of successful marketing is strong branding, and you can maintain consistency by employing marketing automation to your benefit.
Marketing automation technologies are efficient at maintaining a specific style with images, content, and communications across all important marketing channels, which can help you improve the reputation of your business in a crowded digital market.
Read: To know more about Product Marketing
Tools and Platforms for Marketing Automation
Let’s examine several marketing automation solutions. Now that you are familiar with the advantages.
These pieces of marketing automation software are made to increase efficiency and understanding, which ultimately results in increasingly better promotional effects.
- Get Response
Get Response is a platform for marketing automation designed first for email marketing. However, this clever piece of marketing automation software now includes a configuration for automation that is much more flexible and integrated. With Get Response, you can set up workflows using a user-friendly drag-and-drop menu based on the criteria of conditions, actions, and filters.
Segmentation is easy and seamless because of the workflow system’s responsiveness to subscribers’ demands; you can add filters to lists of subscribers to help you in your targeted efforts.
Get Response is accessible, and its seamless scalability enables you to keep using the same technologies even if your company experiences rapid growth or decline. This platform supports eCommerce sales and includes a helpful landing page builder tool as well as video lessons.
For a modest $44 per month, Get Response offers a comprehensive marketing automation service that includes support and webinars.
Customer.io provides all the tools you want to target, test, and personalize your messaging based on how customers engage with your brand.
It’s a carefully designed message system that links emails based on consumer behavior and specific target groups. Customer.io promises a high audience involvement, seamless integration with various mobile interfaces, and real-time data delivery. Small enterprises will find the packages’ monthly starting prices of $150 suitable.
One of the most well-liked and reasonably priced solutions for marketing automation is MailChimp, which is frequently recognized as one of the finest, especially by small firms.
This is MailChimp’s core competency since it has mastered email strategy down to the tiniest aspects. Therefore, if you work on a low budget, have enormous lists, and don’t require many more automated procedures, this may be the option for you.
Having said that, MailChimp now offers a complete set of automation capabilities that operate without a hitch and interface with other platforms without difficulty. The free option includes signup forms, analytics tools, and newsletter layouts. The best thing is that many of its essential tools are available to you without charge.
One of the most well-liked automation systems in the world, Hootsuite is a simple solution for social media marketing.
There is a little learning curve to getting the most out of Hootsuite, but if you invest the effort, you should see fantastic results. All your social media accounts may be combined into Hootsuite, giving you comprehensive audience data and the ability to schedule a variety of targeted content.
The Professional Plan on the platform, which costs roughly $39 per month, enables one user to connect up to 10 social network profiles. Additionally, there are customizable plans available based on your requirements and the size of the company.
Another popular automation tool for managing social media is ContentStudio. Brands, agencies, and marketers aiming to maintain organization while generating continuous audience growth across channels are the target market for this potent all-in-one tool.
Here, you may schedule content and automate your social media conversations while graphically outlining your social media strategy. This reputable marketing automation solution is effective and is used by organizations like Decathlon, Unilever, and New York University. Plans for ContentStudio cost between $25 and $99 a month.
Keys to Successful Marketing Automation
Establish a workflow before implementing the automated marketing operations. This makes it possible for your staff to be ready for new procedures and guarantees that automation produces the ideal outcomes for your business. There are four essential phases to finish:
1. Choose the appropriate tasks
Look for the marketing tasks that your team does most frequently. The benefits of automation are best in this area. As previously said, automated answer emails, for instance, may significantly lessen the administrative workload on your staff. List all your current marketing activities, and then choose the ones that require a lot of time and can be automated.
2. Pick the proper automation program
Software for automation comes in a large variety. Filtering the finest ones might be difficult, especially at first. Before you make a long-term commitment, deepen your investigation to confirm this. Many platforms include a free trial, allowing you to try the program in your particular environment and decide which is the best match.
3. Prepare your group
Although automation boosts marketing efficiency right away, introducing new software and procedures necessitates spending money on employee training. Team members must comprehend how automation fits into their daily routines and how their roles may change.
4. Examine the success of automation
The narrative does not stop with the implementation of automation.
We advise conducting regular reviews of what’s functioning well, what may be improved, and how automation is affecting important KPIs.
This method enables you to make the proper modifications at the appropriate moment.
Suggestions for Successful Marketing Automation
Here are some useful suggestions to take into account to get the most out of marketing automation technologies and methods.
Recognize your audience.
Knowing your audience inside and out cannot be emphasized enough. Determine their location, hobbies, behaviors, and their typical demographic profile.
What are they expecting to see?
You may target your audience in a meaningful way and offer information that has an impact by developing a buyer persona.
Establish the tone (and maintain it!)
Your company’s ability to connect with its audience through your narrative voice is crucial. Once you’ve identified your brand’s voice, stay true to it; otherwise, your audience will find the changes abrupt and unsettling.
Always stay human
Your emails may be sent by robots, but the content requires the creativity of a human author. Create communications and marketing emails so the receiver feels as though they are the only ones who could use them.
Combine it up
Avoid being bored with your material! Leads will stop caring about your brand if they consistently see the same thing.
Change your structure, update your visuals, be audacious and distinctive, and most importantly, offer your audience a reason to keep interacting with you.
Although trends are ephemeral, if you follow them at the correct time, you may attract the attention of potential clients. Be diplomatic in your approach; you only need to capitalize on trends that are pertinent to your business, not all of them.
Implement A/B testing
It’s possible that your business currently uses A/B testing to evaluate marketing initiatives, but there are several advantages to automating the procedure. Automation A/B testing saves time while also providing real-time statistics regarding the effectiveness of your marketing material, enabling you to make changes as soon as they are necessary.
Bring your team on board.
To implement automated procedures successfully, training and open communication are essential. Frame automation as a process to embrace rather than something to be dreaded, using tools that allow your staff to concentrate more on the skills you hired them for and less on the unnecessary.
Put the client experience first.
The effectiveness of automation ultimately hinges on how your consumers view it. Utilize customer experience mapping to collect relevant data at various stages of the process and establish feedback at touchpoints. This enables you to modify your strategy and incorporate fresh automation where it will be of use.
With its skilled staff of writers, content managers, and web and graphic designers, DigiLeap Marketing Services Pvt Ltd. can offer you a customized Guide to Marketing Automation that meets your company’s demands. Together, we can assist you in developing many variations of your deliverables using historical data and a method that focuses on results. Contact us at www.digileapservices.com right now.