Digital Transformation is the process of using digital technologies to create new or modify existing business processes, cultures, and customer experiences to meet the constantly changing business and market requirements. In simple words, the adoption of digital technologies and techniques to improve efficiency, value, and innovation. Some examples include implementing tangible, customer-centric digital tools like…
Customer Relationship Management is very important for a company’s business and its strategy planning. The importance of CRM for enterprise is immense as it helps businesses to build a strong bond with its customer which, in turn, creates loyalty and customer retention. It is used as a tool to manage and enhance interaction with new…
Changes in search engine features and frequent algorithm changes are making eCommerce businessmen unsure of where to begin when it comes to an SEO for eCommerce website. What are the ways that can be used to tackle the problem of maintaining and improving SEO for eCommerce websites? This article explores this fundamental question facing e-retailers….
In the latter part of 2020, Google launched Google Analytics 4 (GA4), the latest iteration of the Google Analytics platform. GA4 replaces the former digital analytics measurement software- Universal Analytics (UA) as the default platform in GA. In 2022, Google announced that Google Analytics 4 will be the only option beginning on July 1, 2023….
Grow and Scale Your Business with #1 Digi Leap Marketing Services Improve Your Online Presence Lorem ipsum dolor sit amet consectetur, adipiscing elit mauris. Vehicula porta massa dis sapien luctus suscipit netus, natoque tellus sollicitudin sociis integer potenti fringilla, id facilisis fames imperdiet ultrices egestas. Request Callback It’s our pleasure to have a chance to…
Without the proper keyword research tools, finding the right words to incorporate into your blog or any other online content is difficult. After all, if the page does not rank high in the search engine page results (SERPs), then a firm’s online content marketing strategy can nosedive before even beginning. SEO Keyword research tools are…
Social media marketing has taken on a whole new momentum in the world of digital marketing. That said, quantification and measurement of social media ROI can be a daunting task to get a true picture of the social media marketing for businesses efforts. When it comes to paid social media, other than e-commerce and D2C,…
What is Quality Score? Quality Score in Google ads is a valuable tool in identifying ways in which to improve the ads, keywords and landing pages. It acts as a general guide for whether or not an advertiser’s ads are relevant and useful to the search done by users. It is a general indicator of…
There are billions of internet users around the world, and close to 70% of them have a social media presence. Newer networks are gaining popularity by the second to engage new audiences. The magnitude of data transmitted every second is humanely incomprehensible. However, in order to engage people and communicate with an expansive consumer base,…
Social media has evolved over the years from being a platform to share and follow to now connecting and expanding- networks, audiences, businesses and brands. Twitter is among the top social networks that over 192 million users access all over the world on a daily basis. Twitter has become the secret ingredient for many enterprises…
Conversion rate is the percentage of visitors who complete the desired action when visiting a website- such as filling out a web form, purchasing a product or fulfilling any other goal that the website may have. A high conversion rate indicates that a site is well designed and meets the requirements of the targeted audience….
LinkedIn is apparently one of the most popular networking platforms. It is almost used by all businesses for creating their brand awareness and also for reaching out to potential leads. It is also used by Human Resource Managers for recruiting new talent to their companies. Employees use it for creating a killer profile of themselves…
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