Twitter analytics:- To learn more about your audience and content; you may examine your tweet data using Twitter analytics.
Using several specific data will demonstrate to you how your audience is responding to your content (and content formats), what is effective, and what is not (described below). Then, you can adjust your Twitter tweets and campaigns using this data and insights to generate better outcomes.
Twitter Analytics Location
To access your data on the Twitter platform, go to Account home, but you can also access your Tweet Activity Dashboard and Video Activity Dashboard by clicking the “Tweets” link in the header.
You may view a rundown of your account activity as well as the highlights of your most popular Tweets, mentions, and follows for every given month in Account home. Additionally, you get access to detailed data on account performance, your progress, and twitter strategies for improving it.
The easiest way to manage your Twitter paid to advertise and make sure it is operating as it should be using Twitter Analytics.
Which Twitter Metrics Exist?
Like any other social network, Twitter has metrics you should be aware of so you can decide which ones are most important for your company. Numerous metrics are available, therefore let’s examine what is available on the platform:
Tweets: How many times have you tweeted?
Impressions on tweets: The frequency with which people are shown your Tweets in their timeline, in search results, or on your profile.
Visiting profiles: This represents the total number of visits to your profile.
Mentions: This measures how frequently Tweets have included your @handle.
New supporters: You’ve added the following number of new followers overall. This shows how frequently you or other users tweeted about your Twitter Card(s).
The following top-performing measures can be used to make inferences:
The tweet that has garnered the most impressions is listed as the top tweet.
Major media Tweet: It is the tweet with the most impressions that also contains a picture or a video.
Top Card Tweet: The Tweet with the most impressions may also contain Tweets from other users and includes a Twitter Card, a multimedia supplement to Tweets that may draw attention in the stream using an image or video.
Top mention: This is a reference to a Tweet that featured your @handle and had the most impressions.
Top follower: This is the account that followed you back with the most followers.
To find out more details about a single Tweet, choose “View Tweet details,” and to find out more about your top twitter followers, choose “View Follower.”
1) Learn About Your Fans
If you don’t know anything about your audience, you can’t be expected to provide engaging content for them. Finding out about their social media demographics (gender, age, language, income, and region) as well as their particular hobbies, will help you get a head start.
Then, to discover how your audience differs from the broader Twitter population, you may compare your demographic information.
Your dashboard contains follower information. Here, you may also use the audience’s preferred device, actions, and interests to target them. Additionally, you may locate followers of accounts similar to your account that you might like to follow.
You might even develop a follower campaign using this data to expand your base. For instance, the manufacturer of painkillers —Tiger Balm made an advertisement to encourage viewers to follow them on Twitter.
2) Which Tweets Are Effective?
It is possible to identify the subjects that generate the most engagement using Twitter statistics. Follows, retweets, likes, replies, URL clicks, media views, hashtag clicks, and mention clicks are all examples of Twitter engagements.
On the Tweets tab, you can view impressions, engagements, and engagement rates. You can focus your material appropriately and develop stronger ties with your followers if you keep track of which tweets receive the most interactions over time.
The originator and maker of enchantment, Disney, was one of the notable “most tweeted about businesses” in Twitter’s 2021 “Best of Tweets” announcement. The cause? building buzz about new releases and sharing a range of content kinds throughout various platforms.
3) When Should You Tweet?
Different days and periods receive more interaction than others on Twitter. It’s crucial to experiment with different posting days and times to see what generates the most interaction for you. See our advice on when to post on Twitter.
The ideal time to post particular content might be determined by geographic information. Twitter may examine your statistics and provide recommendations on when to post to get the most interaction.
Don’t let the best day and hour to tweet, though, determine how frequently you tweet. For your audience to become used to the frequency of your postings, it’s still a good idea to tweet at least once a day and to maintain consistency.
4) Maximize TweetDeck’s potential
As it allows you to browse several timelines in one simple interface, TweetDeck is ideal for large businesses or those who have several Twitter accounts. You may view a lot of information in one place, including your primary timeline, alerts, scheduled tweets, direct messages, etc. thanks to the usage of customizable columns.
As you can use it to track numerous subjects at once to remain informed, get notifications for breaking news, monitor your brand voice, schedule Tweets, and discover real-time material fast, this tool is ideal for social media managers or anybody managing social media accounts.
Simply visit TweetDeck, where “Home,” “Notifications,” “Messages,” and “Trending” will be the default columns. Using the + icon, you may add or remove columns. Additionally, you may search and write or send tweets.
You may keep track of all the significant interactions and news with the aid of this tool. By doing so, you may stay abreast of trends and guarantee that you are reacting to any direct messages from clients.
5) Track the Success of Your Ads
You should evaluate the effectiveness of your ads about your general posts when you spend money on Twitter advertising, whether it be through an ad campaign or by boosting posts.
On Twitter, you can do this in the top right of the Tweets page, which shows a preview of your sponsored and organic posts. Hover over any specific location on the graph to see more specific details.
You can click on “promoted” below that to enlarge your view of your paid posts and see how they did in terms of impressions and interaction. Keep in mind that this data is not retained indefinitely, so if you wish to maintain a longer-term marketing performance history, make sure to download your data.
Incredibly, Twitter has provided users with thorough insights on tweet engagement and other metrics.
Access your Twitter Analytics dashboard right now (it’s free and simple to do so) and take a look around if you haven’t already.