There is no hard and fast rule in digital marketing strategies, they change with the market. Today, the trend is changing trends every day. So you can’t stick to one strategy and use it for ages. A lot of factors are considered before developing strategies for a brand, factors such as market conditions, customer demand and sudden crisis.
One such crisis is the global pandemic- COVID-19. The pandemic forced people to change their digital strategies and rethink things. This entire process of rethinking strategies in a stressful situation can be very challenging. Therefore, it’s important that we already have digital marketing strategies for tough times. Since the digital market is the only way to reach out to people in hard times.
Disaster can be of any type:
- Natural disaster
- Cyber attack
- Security leaks
- Financial stress, etc.
A crisis management can help your business to act quicker and not stop your sales and marketing.
Here are a couple of digital marketing strategies you can use in crisis control;
Before going ahead, ask yourself these questions:
- Understand how impactful the crisis is for your brand?
- Can you market in those conditions?
- Is re-starting possible?
- Will the work force be allowed to come down to the office or work from home?
There are plenty of questions that you should ask yourself before looking for digital marketing strategies.
Now, since you have answers to these questions, let’s discuss some digital marketing strategies that will help you in crisis:
Crisis demands communication:
The digital world has given us the privilege of reaching out to people all across the globe with just a few clicks and, of course, the internet. So communicating through social media and informing people about the updates is essential.
At the time of crisis, websites and social media can turn into a very negative space for your brand. For example, during the first lockdown of covid-19 people were out of tissue paper. Because of excess demand for tissue paper and less manufacturing tissue papers were out of stock most of the time. This all created a lot of trouble for the tissue paper manufacturers. People took out their frustration on online platforms.
Thus, your brand reputation can be destroyed if you don’t communicate with the audience. It’s essential that you keep people updated through social media and use digital marketing to reach out to the right audience.
Create useful content
Disasters and pandemics can cause a lot of confusion. Many people don’t get the right information and believe in incorrect information which is passed.
Since you have a brand and can reach out to a vast audience. You must use that and add this to your digital marketing strategies that creating and sharing the correct information is essential.
This will help you in bringing more organic traffic towards your website and social media pages.
Organic traffic is something you need! So it can be beneficial.
Google my business:
If you have signed up on google my business, then updating your service hours can be an enormous benefit. Imagine that you own a grocery store, people are running out of groceries and your store is closed. One negative ranking on your GMB can bring you down from the pack of three. Thus it’s necessary that you update GMB and other sites if you have any.
What to post?
Digital marketing strategies include content marketing, and it’s essential that you post what your audience requires. You can post video content which can show ways to overcome the crisis or something relevant.
Blog posts can include information regarding the crisis.
Don’t forget to optimize your content, since the time of crisis but you can’t let your company die. So optimize your content according to search engines so that organic traffic and conversions don’t stop.
During a crisis, it’s essential that you get feedback on your products or services. Since feedback can help you improve your services and thus help the other affected people.
Wrapping it up
Crisis can occur anytime, anywhere. Therefore, it’s important to be prepared for it, at some levels. We never know what the future brings, but being prepared on our level is important.
You own a brand and the ability to influence people, thus it’s essential that you encourage, empathize and donate.
Get personalized digital marketing strategies for your brand by just making a call and book a FREE consultation only at Digileap marketing services.