Content marketing tools create enormous value that cannot be generated from other traditional forms of marketing for a brand. Human beings are unparalleled to expertise in building strategy,. It is important to have the right technology to help get the job done faster and more effectively.
There are thousands of marketing tools available in the market. With the expansion of horizons on the online platforms, newer software and applications emerge by the day, and some could even be an added cost. They serve diverse purposes too. Given this scenario, it is important to know which content marketing tools can be used for the specific purpose of the brand. We have already shared tips for content marketing. We created a handpicked list of content search tools to help your business achieve the desired CRO.
CONTENT MANAGEMENT TOOLS
HubSpot is one of the most robust content marketing tools. As the varied features that give it an edge over the others. HubSpot is an all-in-one growth machine with a platform providing inbound marketing, sales, and CRM support. It provides content managers with resources that enable them to create content, optimize it and ensure it reaches the target audience. When an account has been set-up and the content has been distributed, then HubSpot will analyze the marketing strategy and overall sales performance.
Contentools is a content marketing platform for creating, publishing, and analyzing contents for marketing campaigns. The application has an in-app content editor that allows content creation with an SEO indicator in place. Some of its notable USPs are AI-powered content insights, auto-publishing for social media posts, collaboration support, and integration with multiple third-party tools like Salesforce, Evernote, Dropbox, and Zapier- are providing a holistic and wholesome content marketing platform to growing businesses.
WordPress is a highly customizable platform and a blogger’s delight! It has templates which are easy to use and several plugins to expand the reach of the content. By publishing editorial content, WordPress provides a free, easy platform to build a website in no time. Search Engine Journal reports that WordPress powers approximately 39.5% of all sites on the web. The option to use multiple plugins helps in optimizing the marketing process. It also helps in making it one of the most widely used and user-friendly content marketing tools available.
Also see how WordPress is the best platform for business.
DIGITAL ANALYTICS TOOLS
Buzzsumo is an excellent content marketing research tool. It helps to analyze what kind of content performs best for any topic. The metrics that can be seen are social media shares, backlinks, and which influencers are sharing a given piece of content. As far as content strategy is concerned, Buzzsumo can also be used to find what topics are trending across platforms and the kinds of headers that are receiving the most audience and engagement. It is one of the best content tools for influencer marketing and content curation.
The primary area of importance for a content marketer is the optimization of the SERPs. This is where SEMrush comes into the picture. SEMrush is a digital content marketing tool created for SEO/SEM professionals. This content tool has a massive SERP database of over 106 million keywords and 71 million domains. Content marketers are provided with engagement data to help them rank higher across different search engines.
3. Google Analytics
Google Analytics is one of the most comprehensive and sought-after content marketing tools. It helps to have a system of reporting and analyzing the web data. These includes potential responses to ads, website content, and social media tools across devices. It is best to understand demographic choices and behaviors to track the site metrics. It is free and easy to use and adds another layer of likeability also. Access is simple as it requires the creation of an account on Google Analytics and the code for the website. So, the software will automatically start tracking the data from the website.
CONTENT OPTIMIZATION TOOLS
Yoast is a platform widely used for making search engine optimization simpler and user-friendly. It helps to identify issues within the website that affect the SEO and the functionality of the website. Yoast is a WordPress plugin to cater to the SEO needs of a content creator. Yoast does it all by optimizing content for a keyword, editing meta descriptions, and suggesting relevant internal links. There are many social media tools for marketing that also follow the social media algorithms to optimize contents on social media.
Optimizely is an experimentation platform that helps to make the most out of the content marketing strategy. The application gives an insight into the analysis and ways of improving website functionality. It helps to reduce bounce rate, increase on-site time, and build better relationships with your customers.
Also read marketing strategies for twitter to understand the algorithm of Twitter.
CONTENT DESIGN TOOLS
1. Adobe Photoshop
The uses of adobe photoshop are endless. It is one of the best content tools for designing and customizing images and editing a graphic design. Mastering this tool will give a professional edge to the content of the website and autonomy over other kinds of designs available. Creative use of Adobe Photoshop helps to allow businesses and marketing teams to create fresh designs and materials those suit their own and the customer’s needs instead of being tied to a particular template or layout.
Canva’s intuitive user interface allows design novices to easily create infographics and other creatives suitable for print materials, social media creatives, and blogging platforms. Canva is a great option when the brand wants to make its own customized imagery, not edit what is already available.
This content tool is great for all kinds of content marketing imagery and serves multiple purposes. Designers can start with one of their templates or create a new design from scratch.
There are different marketing strategy for applications also. Plan it with your Canva app.
Though there are a lot of content marketing tools are available in the market. This list sums up the best and the most effective ones. You can use all or any of the above to elevate the quality of content and drive SEO and other marketing strategies. Selecting the right content research and content marketing tools is critical to ensuring the success of the brand and business
I hope you find this article useful to strategize your contents at the best. It is very important to use best content marketing tools to create best contents for your business. You have to create contents according to your business types. We have shared some content marketing ideas for small business. Kindly go through them. And don’t forget to share your insights.