When you hear the word buyer’s journey, what is the first thing that pops up in your mind? Well, when I heard the term buyer’s journey for the first time, I thought that its related to the customer’s journey, but where is the customer going? Well now I know what the term means and today…
We have already covered the topic of search engine optimization (SEO), which means optimizing your website in such a manner that maximum traffic reaches your website. But we will not talk about SEO as we have already discussed all the what’s, why’s and how’s. Today, we will be covering Search engine marketing (SEM). It is a term…
Competition is necessary. Now many people would agree and disagree with me on this. To edit my statement, healthy competition is necessary. Competition motivates you to move forward and be the best. This blog will help you to get you the Complete guide on competitor analysis. In this virtual world, everything has a copy. Even…
If you are new in the marketing agency and have no idea about what owned, earned, and paid media are? You are going to face big issues in making your name there. It is worth spending time learning them as they make your marketing unique and more efficient. They all work together, but first…
Media buyers are an essential part of the affiliate ecosystem, but the roles of these individuals and businesses are not always clear. While it doesn’t own or operate any platforms, it can help marketers and advertisers engage with their consumers and convert them into paying customers. However, to be a competent media marketer, you need…
In this vast era of the digital world, programmatic advertising is a hot and trending topic. Thought leaders, marketers, advertisers, and business owners praise the benefits of programmatic advertising and why it can be a catalyst for revitalizing the industry. However, many people are still confused about programmatic advertising, even if it has evolved from…
Google Search Console is an open and free software that allows users to monitor their website traffic, analyze keyword performance, troubleshoot problems, and receive Google notifications about their website. It provides information on how a site is doing well in organic search, as well as recommendations on how to improve the site’s ranking in the…
Marketing is an ever changing place. With the advancement in marketing styles and techniques, it is difficult to keep up with all the trends. The change in the marketplace is fast, since the market is directly connected to the audience and you never know when people might change their mind regarding a product or service….
With tons of social media app options, it’s difficult to choose the right one for your business Each of them have different app marketing strategies. There are approximately 200 choices and some sources claim you need 75 of them to survive and grow your business’s social media. But how to choose the right 75 apps…
You must have come across people who love to write and thus have started their very own blogging websites. If you wish to be a blogger or are just searching for blogging platforms for your small business, then you must have come across WordPress. WordPress was initially a blogging platform. With the advancement in digital…
It is a difficult job to develop an app, but it’s even difficult to market it. Marketing to the right people and at the right time requires a lot of effort. There are different marketing strategy for applications. Until and unless your app is something unique, people would not use it. While your app is still…
We humans have a major problem. Do you know what that problem is? We often say don’t judge a book by its cover, but we end up doing that before buying a book. I know I am guilty of it. Similarly, we judge the headings of articles and blog posts before reading them, right? Again,…
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